CRM Lead
At our company, we don't just build marketing communications. We create customer experiences that turn buyers into loyal brand fans. Behind this is a complex ecosystem of data, creative mechanics, and technologies, and now we are taking a strategic step — uniting CRM and trade marketing into a single powerful direction. We are looking for a leader who will fine-tune customer communications at every stage of their journey and make our promotions a benchmark of effectiveness in the market. This is a unique opportunity to manage direct dialogue with a multi-million audience across all digital channels — from email to retail shelves.
Your responsibilities will include:
- Unifying CRM and trade marketing into a single strategy: build a seamless system of customer communications where every touchpoint — from an email to a point-of-sale offer — drives sales growth.
- Developing a communications and promotions calendar: create and manage events that engage customers at all funnel stages — from first contact to repeat purchase.
- Managing multi-channel communications: control push, email, SMS, in-app messages, and retail network communications, ensuring a personalized approach to each segment.
- Developing segmentation and personalization: implement trigger scenarios and personalized offers, turning the customer base into a growing and retained asset.
- Working with the loyalty program: manage bonuses, promo codes, certificates, and gifts, creating mechanics that stimulate purchase frequency and average order value.
- Launching growth mechanics: implement campaigns aimed at attracting new customers and re-engaging existing ones, tracking their impact on business metrics.
- Analyzing and improving: evaluate the effectiveness of each campaign, work with data, and adjust the strategy to achieve maximum ROI.
- Managing a team and cross-functional interaction: assign tasks to product, IT, and analytical teams, build partnerships with retail, the commercial department, and marketing to quickly bring your ideas to life.
We are looking for a candidate who:
- has proven experience in CRM, trade marketing, loyalty programs, or customer marketing;
- has managed a team or large cross-functional projects and can lead people;
- has a deep understanding of segmentation, customer lifecycle, and personalization mechanics;
- has successfully launched promotions and customer communications, seeing their direct impact on sales;
- can work with analytics — not just looking at numbers, but making accurate decisions based on them;
- possesses strong organizational and communication skills, capable of building processes from scratch;
- is result-oriented, ready to take responsibility, and develop the direction independently.
What this role will offer you:
- Direct interaction with top management and a real impact on commercial results and customer policy;
- Experience managing multi-channel communications and loyalty programs covering a multi-million audience in online and offline channels;
- Work in a company with ambitious scaling plans, where your contribution will not just be noticed but will become the foundation for new successes and open up prospects for professional growth.
What we offer:
- Competitive salary and bonuses;
- Flexible work format: possibility of hybrid work after adaptation;
- Comfortable conditions: modern office in a convenient location, 5/2 schedule from 9:00 to 18:00;
- Career in a company with a strong culture and ambitious development plans, where your expertise and ideas will be valued.
If you are ready to create the best production center in the country and influence millions of people with your ideas and content — we are waiting for your resume!
