Megamarket — a marketplace with millions of products for you and your loved ones.

We make shopping profitable:

• we run promotions with increased cashback,
• we accrue SberSpasibo bonuses
• login using Sber ID without login and password
• we operate throughout Russia, in 100+ cities, delivering parcels with a click on the day of delivery

What you will be doing:

• Development and implementation of targeted communication strategies. Building CJM (Customer Journey Map) based on user behavior data;
• Segmentation of the client base (RFM analysis, behavioral triggers, customer lifecycle);
• Creation and automation of message sequences (reactivation of dormant clients, abandoned carts, cross-sell/up-sell);
• Management of omnichannel mailings (Push notifications in the app, SMS, messengers, In-app messages);
• Conducting experiments with content, sending frequency, delivery time, and email subjects to optimize key metrics;
• Analysis of campaign effectiveness (Open Rate, Click Rate, Conversion Rate, OR%, CR%, ROMI, churn, revenue share from the CRM channel). Preparation of regular reports for the product team and management;
• Development of the loyalty program together with the marketing team (accruing and writing off bonuses, gamification);
• Exporting audiences, working with raw data (SQL queries will be an advantage), and integration with analytical systems.

What we expect from you:

• Experience as a direct communications manager (CRM manager) for at least 4 years;
• Experience working with high-load systems and databases with over 7 million users;
• Proven experience in implementing retention strategies and reactivation campaigns with significant revenue growth from the current base;
• Deep understanding of unit economics for subscription models and paid traffic;
• Experience in setting up automation in Lorraine or similar ESP/CDP platforms.

What we offer:

• A five-day work week, an eight-hour workday;
• Official employment according to the Labor Code of the Russian Federation from the first day and all social guarantees;
• A transparent salary and Sber's salary project, thanks to which you will have access to preferential mortgage (or refinancing of an existing one) for those who have been with us for six months or longer, as well as - a free Prime+ subscription, access to online cinemas, audio services, pharmacies, and more;
• Voluntary medical insurance with dental care after three months of work. The policy also includes online doctor consultations, travel insurance, and other services;
• We provide the necessary equipment for work (laptop, mouse, headphones);
• Conditions for professional development and career growth;
• Comfortable offices in our operating cities — with a quiet zone for work and meeting rooms for discussions and brainstorming sessions;
• Employee bonuses: corporate discounts from partners, intra-company contests and quizzes with prizes, gifts for children, and much more.