Senior Product Marketing Manager

What you will do:

• Develop and implement an LTV management strategy through CRM, promotional mechanics, and work with the existing client base and loyalty;
• Design and launch a loyalty program (strategy, economics, audience segmentation, retention scenarios, scaling, promotional mechanics, CRM chains);
• Ensure growth of key metrics: LTV, CPL, CAC, Retention, ARPPU, Frequency;
• Manage promotional mechanics: define goals, target segments, communication channels, and effectiveness criteria;
• Be responsible for the economics of promotional initiatives: assess incremental effect, control budgets, and prevent demand cannibalization;
• Develop CRM: segmentation, trigger scenarios, personalization, and automated communications;
• Manage initiatives at the intersection of product, marketing, and analytics;
• Independently lead the direction from idea to result: define priorities, manage the roadmap, budget, timelines, and quality of implementation;
• Be responsible for the results: not for launching mechanics, but for their impact on the business.

We expect you to have:

• At least 3 years of experience in marketing: CRM, promotional mechanics, loyalty programs;
• Launched and developed CRM and promotional directions in B2B or B2C e-commerce, fintech, or other data-driven products;
• Ability to build a promotional strategy based on product economics;
• Experience in designing and scaling promotional mechanics: personal offers, reactivation campaigns, trigger scenarios, retention programs, and increasing purchase frequency;
• Make data-driven decisions, be able to independently find insights and confirm hypotheses with analytics;
• Ability to manage complex cross-functional projects;
• Capability to independently own a whole direction and take responsibility for results, budget, timelines, and priorities;
• Understand the specifics of the B2B audience and long customer cycles.

What we offer:

• Process flexibility and freedom in decision-making;
• Opportunity to implement your ideas in a project with a multi-million audience;
• Work in a company with a culture of growth and continuous development, numerous external and internal training programs, mentors, ambitious projects designed to take you to the next level;
• Competitive salary (based on interview results) with regular opportunities for growth based on performance;
• Voluntary medical insurance with dental care, as well as discounts on fitness, courses, our service's services, and much more;
• Special mortgage conditions.

And also:

• We participate in conferences as speakers ourselves;
• Win in team sports events;
• Are not afraid to experiment and set market trends.
• Efficiently work in conditions of multiple parallel streams.