About the team:
The team is small and focused: brand, app, digital. You will work closely with the mobile app owner on the product side — joint hypotheses, prioritization, tests. The company is actively building the function: you can influence processes here.
What you will be doing:
- Own retention metrics: D7/D30 RR, DAU/MAU, scan frequency — set goals, track, react.
- Develop and launch retention mechanics: onboarding, trigger pushes, user lifecycle, reactivation of dormant users (6.7 million in the database).
- Develop and implement an external app promotion plan: growth in installations, channels for attracting new users, joint activations with partners, presence at touchpoints with the audience.
- Formulate retention hypotheses together with the product team and bring them to testing.
- Manage in-app communication and promotional mechanics within the app.
- Participate in personalization development: profiles, allergens, Kcal/Protein/Fat/Carbs, review notifications.
- Build regular reporting on the retention funnel.
From a successful candidate, we expect:
- Experience as a brand manager or product marketer for a mobile app for 3+ years.
- Worked with an app with an audience of 1 million MAU — Knows how to move D7/D30 RR: not theory, but specific cases with results.
- Experience with push mechanics, CRM communication, trigger scenarios.
- Ability to work at the intersection of marketing and product: formulate hypotheses, set technical specifications, analyze A/B tests.
Will be a plus:
— Experience in retail-tech, fintech, marketplaces, super apps.
— Experience with gamification and loyalty programs within the app.
— Understanding of dormant base reactivation mechanics.
Why us:
Development Opportunities
- Participation in meetups and conferences: we share knowledge and learn from others.
- Internal corporate training.
- Buddy support: a guide to the company's corporate life.
We care about employees
- Health: Voluntary medical insurance (including dentistry) after the probationary period, sick leave compensation up to salary (10 days a year), travel insurance, corporate psychologists.
- Financial assistance in difficult life situations.
- Benefits cafeteria: not only for sports and training, but also for IT services, extended voluntary medical insurance for family.
Convenience and comfort
- Official employment according to the Labor Code of the Russian Federation in an accredited IT company.
- Work from an office in the center of Moscow (near the metro).
- Flexible start to the workday.
- We provide work equipment: laptop, monitor, headset — everything for productive work.
Life in the company
- Open communication culture.
- Sports: football, volleyball, yoga — many options, choose or create your own community!
- Workshops, children's parties, a book club — you won't be bored.
- Stylish merchandise that you want to wear.
- Referral program: bring friends and get bonuses.
If you want to grow professionally, work with great people, and feel cared for — we are waiting for you in our team!
