Product Marketer (Digital Products)
We are currently looking for a Product Marketer to join our dynamic team and make a significant contribution to the development of MTS products. You will be responsible for developing marketing strategies, promoting products in the market, and increasing their awareness among the target audience.
Key Responsibilities:
- Develop an entire category and take the product to the next level: conduct target audience research, improve user experience, generate new hypotheses, and refine the product;
- Formulate positioning and build a marketing strategy: identify new niches and needs, analyze new segments and update old ones, create new approaches to presenting the product to the audience;
- Develop current promotion channels and find new ones: work on finding non-standard solutions, partnership integrations, and jointly with PR, create comprehensive promotion strategies;
- Build cross-functional interaction with the team: work closely with product managers and analysts, participate in product development from the hypothesis generation stage to feature implementation;
- Digitize plans and results: work with analytics, track product metrics and KPIs, identify growth points in acquisition and usage funnels, formulate conclusions, and create new hypotheses for improvement. And always digitize plans and results.
Candidate Profile:
- At least 5 years of experience as a Product Marketer;
- Experience launching new features and/or products to the market;
- Understanding of product metrics and ability to digitize results;
- Ability to work with hypotheses and research;
- Experience with Customer Journey, engagement mechanics, traffic sources, etc.;
- Ability to work in a team and speak the same language as product managers.
What We Offer:
- Salary + annual bonus;
- Voluntary Medical Insurance (VMI) from the first month of employment, including dentistry. We also cover 50% of the VMI policy cost for relatives;
- Accident insurance from the first month of employment. Financial assistance in difficult life situations;
- On-site general practitioners and massage services. Psychologist consultations and employee support programs;
- Vacation of 28 calendar days + 3 days for an irregular workday;
- Reimbursement of expenses at the employee's discretion, for example, for sports, mortgage payments, or meals. Special offers from partners and discounts on MTS ecosystem products;
- Company-paid mobile communication and preferential tariffs for loved ones;
- Subscription to the KION online cinema, MTS Music service, MTS Lines book service, unlimited messengers, and social networks;
- Own corporate university, online library, and paid external training for career development.
