Product Marketing Manager (B2C)

What tasks need to be solved

• Conducting competitive analysis and formulating USPs (unique selling propositions) for your product

• Audience segmentation and definition of target customer portraits

• Analysis of key brand and product communication metrics

• Development of a product go-to-market strategy in collaboration with the product owner

• Development and execution of a communication launch plan for new products and communication updates for existing products (repackaging)

• Coordination with product teams to ensure successful launches. Product promotion

• Analysis of performed activities

• Writing key marketing messages

• Creating core sales materials

• Developing content for the website, advertising campaigns

• Constant interaction with product owners

• Regular training of the sales and support departments on product advantages and features

• Gathering feedback from clients and front-line teams for transfer to product management

What is needed for this

• Education – higher education

• Willingness to work 5/2 in the office in Moscow (no hybrid or remote work options)

• Experience in product marketing (full cycle – promotion through external and internal channels)

• Experience in successful implementation of cross-functional projects (more than 10 people involved, including business and IT departments)

• Preparation of reports and presentations for top management of the company

• Experience in the telecom industry is desirable