Product Marketer (Scientific Track of the Central University)
Moscow
We are looking for a product marketer for a new direction at the Central University!
Description
The Central University is actively developing a new direction — the Scientific Track, which aims to foster scientific potential and talent, establish connections between science and business, and create conditions for scientific and technological breakthroughs within the university and in partnership with other universities and companies.
The focus of this role is to build a scientific and quasi-scientific community around the Central University, to create and develop an acquisition funnel for both established and aspiring/future scientists, and to find effective marketing solutions for these tasks.
Responsibilities
- Launch campaigns to attract audiences to scientific and educational projects, and evaluate their effectiveness
- Conceive, develop, and optimize the acquisition funnel
- Coordinate with related teams during campaign implementation
- Test hypotheses for improving promotion effectiveness (channels, platforms, tools)
- Analyze the target audience, conduct research, study the market, best practices, and competitors
- Package scientific and educational products, and work with the product team on product development
Requirements
- 4+ years of experience as a product marketer / marketing manager
- Experience promoting to niche target groups (e.g., business, scientific community), marketing experience in education is a plus
- Experience in planning and executing advertising campaigns (briefing for creative and media, approval of creatives and media plan, campaign effectiveness evaluation)
- Experience in conducting market and audience research
- Solid understanding of digital channels and tools, experience with offline channels and tools
- Knowledge and skills in project management
- Skills in working based on hypotheses and tests
- Excellent communication skills
- Higher education, a relevant degree (advertising, marketing, economics, management) is an advantage
We Offer
- Hybrid schedule and an office near the «Belorusskaya» metro station, equipped with everything you need: T-Clinic, beauty salon, fitness areas, sleep and meditation rooms. If you feel like working outdoors, there’s a terrace with a panoramic view.
- Voluntary medical insurance with dental care, including check-ups, reimbursement for medication purchases, and preferential insurance terms for family members. Also, accident and illness insurance.
- Career growth: take courses in soft and hard skills, develop with mentor support, and improve your level with a competency matrix and regular reviews.
- Strong community. You will work with experts in your field, share knowledge, present at conferences, attend meetups, and write articles.
- Online consultations with psychologists, lawyers, financial and healthy lifestyle specialists.
- Reimbursement for sports club memberships, the T-Sport app for online classes, and team workouts with colleagues.
- Breakfasts and lunches at T-Cafe. The office has a restaurant and coffee shops, and a kitchen on each floor for snacks.
- 3 additional days of vacation — can be used for rest or compensated.
- Special rates on T-Bank products and a wide range of partner discounts.
- Competitive salary — to be discussed during the interview.
