Lead Product Marketer

Hi! I'm Ivan, CMO of Profi.ru. Our service helps clients find professionals for any task, and specialists — earn money doing what they know and love.

Over the past few years, both our product and marketing have grown significantly. Today, these are two strong teams with great expertise, a lot of research, and ideas. But the more opportunities appear, the harder it is to choose those that will truly help the business grow faster.

Currently, this responsibility is distributed among different people. We want someone to emerge who will look at product and marketing as a single system: search for new growth opportunities, help choose the most promising hypotheses, and turn strong product ideas into noticeable business results.

You will shape product marketing at Profi.ru: build a go-to-market approach, search for new growth points, help product and marketing make joint decisions, and eventually — build your own team.

You will work directly with me, as well as with the CEO, CPO, product teams, and heads of marketing departments. This is a role with significant influence: here you can not only propose ideas but also quickly test them in practice.

Why join us

• Create a new function. This is a role without legacy or ready-made frameworks. You will define how the direction will operate, what processes are truly needed for the teams, and how product and marketing can make joint decisions more effectively.
• Influence company decisions. You will help choose the directions that are truly worth investing in. Your main partners are the CMO, CEO, CPO, product teams, and heads of marketing departments. If a hypothesis seems promising, it can be quickly discussed, tested, and scaled.
• Work in a mature product culture. We are accustomed to making decisions based on data and research, openly discussing ideas, and testing them in practice. Here you can argue, propose new things, and together find the best solution for the business.

What you will be doing

In the first three months

• Understand how the product, marketing, and key business metrics of Profi.ru are structured.
• Develop the first approach to joint work between product and marketing: determine how teams will launch new products, make joint decisions, and work with a unified go-to-market approach.
• Immerse yourself in marketing channels, market and audience research to find new opportunities for the development of existing and new directions.

In the next six months to a year

• Become the main partner for product teams on product marketing and new product launches.
• Launch initiatives that unite product, marketing, analytics, and research around common goals and help the business grow.
• Develop product marketing in priority areas — repairs and tutoring.

In the future

• Scale the approach to all product areas of Profi.ru.
• Create and develop a team, participate in shaping the company's marketing strategy.

What you need to join us

• Five years or more of experience in product marketing, marketing strategy, or a related role. It's important to have experience launching strategic initiatives that united product, marketing, and business.
• Understanding of product development and the ability to speak the same language as product managers.
• Experience with research, analytics, and hypothesis testing. Ability to translate findings into business solutions.
• Good understanding of marketing channels and how to build work with in-house teams and agencies.
• Experience with budgets and unit economics. Ability to assess the impact of decisions on the business.
• Ability to unite different teams, convincingly defend your ideas, and think like an entrepreneur: search for new growth opportunities and bring initiatives to completion.
• Experience in service industries, marketplaces, or classifieds will help you quickly understand our tasks.

What we offer in return

• Market-rate or above-market salary. We review salaries and grades twice a year.
• Flexible work format. We don't control working hours or the number of hours spent at the computer. You can come to the office in Moscow or work from home. The main thing is to complete your tasks, attend general meetings, and not let the team down :)
• Stock options for those who perform exceptionally well. If you take on large projects, develop, and inspire the team with your example — they are yours.
• Free VHI (Voluntary Health Insurance) at the best clinics in the Russian Federation. Includes dentistry and cancer treatment.
• Breakfasts at the office on Khodynskoye Pole (10 minutes from the CSKA metro station and 5 minutes by transport from the Aeroport metro station): casseroles, porridges, salmon and avocado, omelets, croissants, and other goodies.
• Work in an IT company accredited by the Ministry of Digital Development.
• Training and development. We pay for specialized courses, participation in conferences and meetups. We hold hackathons and training sessions, and have developed a strong program for people managers.
• Free access to the Alpina e-library. If you prefer physical books — there's a shelf in the office at your disposal :)
• Parties that are hard to call corporate events. We love to create excitement together: we conquer slopes in Sorochany, organize festivals, and gather for online parties from different cities.
• Discounts on Profi.ru specialist services — we cover 3000 rubles of the order cost.
• Each month you can choose one of the "perks" with a 50/50 payment: psychotherapy, massage, sports, coworking space, medical check-up, VHI for a relative, home office setup, parking near the office, nanny or caregiver services, medical services outside VHI.