Lead Marketing Specialist
We are looking for a strong marketing manager with deep expertise in the Moscow advertising market. Your task is to adapt and implement federal activities in the city, launch local campaigns, manage the budget, and prove results with numbers.
Responsibilities
- Implement federal marketing activities within the city.
- Develop and conduct local marketing campaigns, as well as participate in external events.
- Develop marketing plans (media planning and budgeting).
- Evaluate the effectiveness of marketing and advertising activities.
- Maintain documentation and accounting records.
- Cross-functional interaction with company departments.
Requirements
- 5+ years of experience in marketing.
- Deep knowledge of the Moscow advertising market and audience behavior (urban insights, channel specifics and placements, local peculiarities).
- Ability to "digitize" results: set KPIs, measure effectiveness, justify decisions through data.
- Experience in conducting negotiations and partner communications.
- Practical experience with documents/closing/approvals (or readiness to quickly dive into it).
About working at 2GIS
- Office-based work format 5/2 (from 9:00 to 18:00), address: Novodanilovskaya Embankment, 12.
