Lead Advertising Specialist (Brand\Trade\IMC)

Work in a federal manufacturing and trading company, one of the leaders in the confectionery industry.

"Akulchev" is a company in the food products (FMCG) segment that grows through strong products and rapid launches. We are the first manufacturer of soft wafers in Russia and leaders in our segment. Today, the company has many large development projects, we are expanding our portfolio and are looking for a Lead Advertising Specialist (Brand\Trade\IMC).

Main task: to plan and implement advertising and marketing campaigns for products and brands, ensuring sales/awareness growth and budget efficiency in conjunction with sales, trade marketing, e-com, and production.

Responsibilities:

• Building an IMC plan for brands/product lines: goals, audiences, message, channels, calendar.
• Launching and managing campaigns: digital (performance + brand), radio/local media, PR integrations, special projects.
• Preparing technical specifications: creative, key visual, copy, production, landing pages, UTM/analytics.
• Managing contractors: briefing, tender/selection, deadline/quality control, acts/closing.
• Budgeting and control: media plan, actuals, deviations, effectiveness.
• Analytics: campaign KPIs (reach/frequency/brand metrics, CPL/CPA/ROAS/ROMI), conclusions, recommendations.
• Coordination with trade marketing and merchandising on POSM and in-store support.
• Maintaining reporting and presentations for management.

Requirements:

• 3–5+ years of experience in an advertising agency.
• Experience in launching campaigns "for sales" and "for brand".
• Confident work with analytics: GA4/Yandex.Metrica, UTM, reports, Excel/Sheets, understanding of ROAS/ROMI.
• Skill in writing technical specifications and managing creative/production.
• Contractor and project management (deadlines/risks/budgets).
• Experience with marketplaces (Ozon/WB): media, DSP, promotions, storefronts.
• Understanding of trade marketing and retail support.
• Consumer/category research skills.

Competency Matrix:

• Strategic thinking (goals → audience → message → channel).
• Performance/media channels (understanding metrics, optimization).
• Marketing analytics and reporting.
• Budgeting, ROMI/campaign economics.
• Contractor management and project discipline.
• Creative task setting (brief/technical specification).
• Communication and cross-functional interaction.
• Result orientation/entrepreneurial approach.
• Self-organization, time management.

Conditions:

• Official employment according to the Labor Code of the Russian Federation.
• Fully office-based work format 5/2, work schedule 08:30-17:30.
• Modern office BC Comcity, Rumyantsevo metro station (5-7 minutes walk from the metro).
• Corporate mobile communication.
• Prospect of growth to Head of Advertising Department.
• Reporting to the Commercial Director.