Head of Marketing Department

About the Company: Salini is one of the leaders in the premium sanitary ware market. We create products where functionality, high quality, and modern design merge into a single philosophy of comfort and style.

Salini is:

· Own full-cycle production facility of over 12,000 m².

· Developed partner network, including over 800 companies in Russia.

· Strong, recognizable brand focused on the premium segment.

We are in a phase of active growth and bringing the brand to new heights. To achieve this, we are looking for a strategically thinking Head of Marketing Department who will take full responsibility for the marketing mix and product portfolio, becoming a key driver of business growth.

Key Tasks and Responsibilities:

· Development and implementation of marketing strategy;

· Creation of a comprehensive marketing plan, including online (SEO, SMM, contextual advertising, media advertising, SERM) and offline (trade marketing, exposition management, exhibitions, work with the design community);

· Research: Market and competitive environment analysis;

· Product: Close interaction with the product department, identification of promising categories and individual products for inclusion in the assortment portfolio, participation in the development and preparation/implementation of product marketing launches, performance evaluation;

· Team Management: Leadership, development, and motivation of the marketing and design team;

· Brand Management: Ensuring the integrity of the Salini brand across all communication channels. Development and control of the brand book execution. Work with media, PR;

· Sales Support: Close interaction with the sales department, development of marketing tools and activities to increase sales efficiency;

· Analytics and Reporting: Continuous analysis of marketing campaign effectiveness, reporting, and strategy adjustment based on data;

· Efficiency: Description and formalization of key marketing business processes, writing regulations, job descriptions, focused work with 1C, CRM;

· Budgeting: Planning, defending, and controlling the execution of the marketing budget.

Our Ideal Candidate:

· Experience: Successful experience in a senior marketing role (Head of Marketing, Marketing Director) for at least 4 years, preferably in premium goods, interior design, furniture, or sanitary ware sectors;

· Strategic Thinking: Ability to see the big picture, develop long-term strategies, and make decisions based on business objectives;

· Digital Expertise: Deep understanding of modern digital marketing tools (performance, content, analytics);

· Leadership Qualities: Strong communication skills, ability to inspire the team and effectively manage resources;

· Analytical Skills: Experience in conducting market research, understanding business performance metrics, ability to draw conclusions based on numbers;

· Skills: Ability to read management reports, experience with 1C, CRM, Power BI, Yandex advertising accounts, Google, MyTarget, etc.;

· Education: Higher education in marketing, economics, or management.

What We Offer:

A Key Role in the Company: A real opportunity to influence the development and perception of the brand in the Russian and international markets.

Interesting, Large-Scale Tasks: Work with a full cycle – from production to the end consumer.

Competitive Salary and a transparent KPI system.

Official employment.

Modern office located at Krasny Oktyabr.

Schedule: 5/2 from 9 AM to 6 PM.

A team of professionals who value creativity, quality, and responsibility.