Hello!

About the company: We are a modern manufacturing company in the DIY and home goods segment. Our products are presented on the market through two key channels: project sales (B2B) and a dealer network. We operate 3 projects online: a corporate website, a landing page for lead generation, and an online store.

Key goal for the next year: launch and active promotion of a new premium product for the end consumer (B2C). We are looking for a leader who will take full responsibility for bringing the product to market and building marketing from scratch.

Who we are looking for:

A 360 marketer!!!! A specialist who can do many marketing tasks "by hand"; who can find the right contractors/has a proven pool of such.

Tasks and responsibilities:

1. Strategy and product launch:

• Development and implementation of a comprehensive marketing strategy for bringing a premium product to the B2C market.
• Analysis of the target audience, product positioning, development of USP, and identification of key messages and channels for their delivery to the target audience.

2. Content and production:

• Formation of a content strategy and monthly content plans for all communication channels.
• Search, selection, and management of an external contractor pool: copywriters, videographers, designers, SEO specialists, SMM specialists.
• Full control of quality, deadlines, and content compliance with business goals.

3. Digital promotion and media presence:

• Creation and maintenance of regular brand information presence in key media (Digital, SMM, PR).
• Management and optimization of advertising campaigns (targeted advertising, performance).

4. Analytics and efficiency:

• Building and maintaining end-to-end analytics. Understanding the full customer journey: from the first touchpoint to the deal. Readiness to design these processes, even if there are no "off-the-shelf" solutions.
• Marketing budget management.
• Searching for working hypotheses, testing them, and scaling successful tools.

We expect the candidate to have:

• Proven experience in successfully launching new products to market, preferably in the segments: construction, finishing, repair, home materials.
• Experience working with mid- and high-priced products (premium).
• Practical experience managing external contractors in all key digital areas: SMM, SEO, content production, targeted and contextual advertising.
• Having a proven pool of contractors (or strong industry contacts) will be a significant advantage.
• Experience in setting up end-to-end analytics (Yandex Direct, Yandex.Metrica, CRM systems).

Personal qualities:

• Autonomy and initiative: ability to work in conditions of uncertainty and create processes from scratch.
• Systemic thinking: ability to see the interconnections between channels, product, and client.
• Client-centricity: ability to "look at the product through the eyes of a client who knows nothing about it."
• Responsibility and result-orientation.
• Communication skills and leadership: ability to set clear tasks for contractors.

We offer decent working conditions:

• direct interaction with the First Person of the company;
• clear vision of goals and development strategy (our goal is clear and understandable);
• stable, transparent income and absence of bureaucracy;
• office within walking distance of the metro station (Ozernaya / Yugo-Zapadnaya metro stations);
• official employment, full compliance with the Labor Code;
• significance of contribution and a high degree of influence on the company's development.

📩 When applying, please specify in your cover letter the specific projects/products that you have successfully brought to market.