Skolkovo Realty — a premium segment real estate agency with a 17-year history in the Moscow market.
We are currently looking for a Marketing Director who will take charge of developing Skolkovo Realty's marketing strategy and directly influence business growth.
We are not looking for a manager who simply oversees ad accounts and contractors. We are seeking an individual capable of integrating brand, performance, analytics, content, and team into a single, functioning system.
Key Responsibilities:
- Development and implementation of marketing strategy
- Brand development and positioning of Skolkovo Realty
- Lead generation and digital channel management
- Performance marketing, SEO, SMM, CRM, and email marketing control
- Website development and conversion rate optimization
- Launching and testing new promotion channels
- Building marketing analytics: CPL, CAC, ROMI, conversion rates
- Marketing budget management
- PR, content, and special projects development
- Marketing team and contractor management
- Establishing an effective link between marketing and sales
What we offer:
- Work with a strong brand in the premium real estate segment
- Opportunity to directly influence the marketing strategy and company development
- High level of autonomy in decision-making
- Ability to form a team and processes according to set goals
- Work with a high-priced segment product
- Direct interaction with management and sales departments
- Resources for testing new hypotheses and channels
- Modern office in Moscow City, Federation Tower
What is important to us:
- Marketing management experience from 3 years
- Experience in building and implementing marketing strategies
- Strong expertise in performance and digital marketing
- Understanding of CRM marketing, SEO, SMM, content marketing, and PR
- Ability to work with marketing and end-to-end analytics
- Understanding of unit economics and key marketing metrics
- Experience in managing advertising budgets
- Experience managing own team and contractors
- Ability to work simultaneously on performance results and brand development
- Systemic thinking and ability to make independent decisions
- Experience in the premium/luxury real estate segment with a high average check will be an advantage
Why this position might be interesting
Here, marketing is not a support function.
It directly influences the quantity and quality of clients, sales volume, brand development, and the company's market position.
Therefore, we are looking for a director who is interested not just in managing current advertising activities, but in building marketing as a complete tool for Skolkovo Realty's business growth.
