IT company Lofty is looking for a Marketing Director to lead the product's marketing development, build processes, and help take the product to the next level.
Your role will be key in developing and implementing the marketing strategy, managing product promotion, optimizing efficiency, and coordinating team efforts.
What you will be doing:
- Developing and implementing a marketing strategy focused on growing traffic, leads, and revenue
- Managing digital channels: performance, SMM, content, influence, affiliate placements, etc.
- Searching for and testing new channels and unconventional growth hypotheses, rapid launch and scaling
- Optimizing marketing activities based on data: analyzing funnels, channels, acquisition costs
- Budget management: controlling expenses, reallocating to effective channels, increasing ROMI
- Working with contractors and internal teams (design, content, product)
- Participating in crisis management tasks: reassembling the strategy when metrics decline, searching for growth points
- Regularly analyzing results and improving current processes
Candidate expectations:
- Experience: 3-5 years in digital marketing, experience in independently managing areas
- Practical experience: cases with measurable results (traffic growth, CAC reduction, conversion increase, reputation management, brand management, etc.)
- Channel knowledge: confident understanding of digital tools in the Russian Federation and an understanding of foreign markets
- Hypothesis testing experience: ability to find unconventional solutions and verify them with numbers
- Analytics: working with metrics, funnels, basic BI/analytical tools
- Financial literacy: understanding unit economics, ability to work with budgets
- Independence: ability to take responsibility for results and complete tasks
- Flexibility: experience working in changing conditions and quickly revising priorities
What you will get by joining the team:
- Income that reflects your value: a competitive salary, discussed personally with each candidate + bonuses directly dependent on your product's success;
- An office you'll enjoy coming to: a modern space near Sevastopolskaya metro station
- Flexible start to the workday: work Monday to Friday, with the option to choose your start time, no strict schedule control, the main thing is that tasks are completed on time
- Freedom to be bold: want to propose an unconventional idea? The company is all for it! Here you can experiment, suggest, and change anything that moves the business forward
- Strong experience: the team has many diverse and interesting tasks that provide a powerful boost for a deep understanding of how businesses and products work in the e-commerce market. The company has many successful career cases regardless of position
- Vacation when you need rest: additional days off to recharge and return with new ideas
- A team on the same wavelength: the average age in the team is 27, which means lots of drive, humor, and support
- Career advancement without the wait: want to develop and earn more? We'll help. The company invests resources in developing its employees
- Corporate culture you'll want to be a part of: parties, board games, internal markets, esports tournaments — colleagues don't just work together, they also have a great time outside of work
