Marketing Director

Requirements:

• 4+ years of experience in digital agencies/FMCG or pharma brands with proven case studies of metric growth (experience in a pharmaceutical manufacturer is a plus)
• Deep understanding of unit economics: ability to calculate and optimize CAC, LTV, ROMI
• Practical experience in setting up end-to-end analytics (GA4, PowerBI, Roistat, marketplace APIs)
• Successful experience in scaling sales on marketplaces (WB, Ozon) and/or in offline distribution
• Skill in A/B testing, working with hypotheses, budget management based on the principle of "investment → return"

Will be a plus:

• Experience in the dietary supplement/cosmetics/pharma category: knowledge of regulations, specifics of moderation on marketplaces and in advertising
• Established connections with influencers / media in the healthy lifestyle niche

Responsibilities:

• Scaling sales with control over unit economics: CAC, LTV, ROMI, profitability by channel
• Building end-to-end analytics: integration of data from marketplaces (MPStats, Moneyplace), CRM, 1C, GA4, PowerBI/Roistat
• Media budget management linked to measurable results
• A/B testing growth hypotheses: new channels, creatives, offers, retention mechanics
• Synchronization of online and offline channels: a unified strategy for brands on marketplaces and in distribution (pharmacies/retail)
• Formation of reports for the owner: transparency of invested budget
• Management of a team/contractors: content, traffic, analytics.

Conditions:

• Employment in accordance with the Labor Code of the Russian Federation;
• Work schedule - 5/2;
• Salary - twice a month (advance, salary); bonuses upon completion of planned tasks;
• Participation in the company's training programs;
• Participation in corporate events;
• Free coffee zones in the office;
• Equipped rooms for dining are organized;
• Voluntary medical insurance in accordance with corporate policy;
• Parking space provided at the employer's expense;
• Discounts on goods and services produced by the holding for Company employees;
• Corporate mobile communication;
• Laptop for convenient work.