E-Commerce Marketing Executive

Johnson & Johnson Vision is considering candidates for the position of E-Commerce Marketing Executive in Moscow.

Responsibilities:

Strategy and Trade Marketing:

• Development, approval, and control of the trade marketing strategy for key e-commerce clients.
• Formation of sales plans for key clients, monitoring their execution.
• Development of product presentation principles on digital platforms (category structure, visual design).
• Creation of a toolkit to support categories with clients (assortment recommendations, promotions, special projects).

Content and Visualization:

• Development and implementation of digital materials to increase conversion: banners, brand zones, special projects, landing pages, content optimization.
• Management of the creation of trade marketing tools (checklists, product guides, client templates, review management).

Analytics and Reporting:

• Analysis of market trends, competitors, and the effectiveness of advertising activities.
• Preparation of reports on KPIs: online sales growth, market share, conversion, LTV.
• Optimization of promotional strategies and content.

Client Interaction:

• Coordination with the sales department to improve client experience.
• Resolution of disputes, handling reviews.

Rights:

• Participate in the allocation of the budget for marketing and trade activities.
• Request data from logistics, IT, and finance departments.
• Engage contractors (designers, media agencies, copywriters, analysts).
• Make proposals for process automation and integration of new technologies (AI tools, chatbots).
• Initiate changes in assortment and promotional activities based on analytics.

Responsibility:

• For meeting sales plans, market share, and marketing KPIs.
• For the accuracy of analytical data and reporting.
• For adhering to project implementation deadlines and budget.
• For the confidentiality of client data and compliance with legislation.

Key Performance Indicators (KPIs):

• Growth of market share in the online sales channel.
• Fulfillment of the sales plan in the online channel.
• Fulfillment of the training plan and implementation of 100% of planned support tools.

Requirements:

• Higher education (marketing, management, IT, economics).
• At least 5 years of experience in E-commerce.
• Proficiency in tools: Yandex.Metrica, SEO/SEM tools, SMM platforms, MS Office (Excel, PowerPoint — advanced user).
• Experience with advertising systems, marketplaces (Wildberries, Ozon, YM), CRM.
• English language level — Upper Intermediate.
• Knowledge of trade marketing principles, promotional strategy development, category portfolio management, content creation and optimization, special projects.
• Skills in statistical market analysis and creation of training materials.
• Desirable: Understanding of UX/UI basics, web analytics.