Head of Internet Marketing Group at international home appliance manufacturer POLARIS
International home appliance manufacturer POLARIS is looking for a Head of Internet Marketing Group.
Responsibilities:
Advertising Performance Management:
- Be responsible for advertising funnel metrics: CTR, CR (transitions → cart → order → redemption).
- Monitor DRP (Advertising Cost of Sales) by product, category, and platform, keeping it within planned values.
- Track ROMI, campaign payback, order cost, and click cost.
- Plan and allocate advertising budget across platforms and tools.
Promotion on three marketplaces (Yandex.Market, Wildberries, Ozon):
- Know and use the internal promotion tools of each platform: search promotion, auto and manual advertising campaigns, boost tools, category promotion, etc.
- Manage external traffic to product cards (targeted advertising, bloggers/influencers, contextual advertising, e-mail/CRM) as needed.
- Monitor changes in ranking algorithms and adapt the strategy promptly.
Product Card Content and A/B Testing:
- Conduct and oversee the development of title photos, infographics, rich content, and videos.
- Organize and analyze A/B tests (main photo, headlines, price, content).
- Be responsible for SEO optimization of product cards: keywords, relevance, completeness of information.
Analytics and Reporting:
- Prepare competitor analysis: assortment, prices, content, advertising activities, share in search results.
- Generate regular promotion reports for management (dynamics, funnel, budget, DRP).
- Control unit economics and profitability of advertised items in conjunction with related departments.
- Monitor brand share in search/category and positions of key SKUs.
Team and Process Management:
- Lead the promotion team: task setting, control, employee development.
- Build and optimize internal processes, regulations, and standards within the department.
- Develop promotion plans and defend them before management.
- Interact with related departments (purchasing, logistics, content, finance) and with platform managers.
Requirements:
- Practical experience with advertising accounts on Yandex.Market, Wildberries, and Ozon.
- Understanding of funnel metrics (CTR, CR, DRP, ROAS) and ability to manage them.
- Knowledge of marketplace unit economics.
- Strong analytical skills: Excel/Google Sheets, experience with analytics services (e.g., MPStats, Marketguru, Moneyplace, and similar).
- Experience in setting tasks for designers/content specialists and conducting A/B tests.
Will be a plus:
- Experience in bringing new brands/categories to the top of search results.
- Experience with external traffic to marketplaces.
- Knowledge of BI tools (Power BI, DataLens, etc.).
- Result and data orientation, systematic approach.
- Management and communication skills.
Conditions:
- Work schedule: 5/2 with a flexible start to the day.
- Employment according to the Labor Code of the Russian Federation (vacation, sick leave).
- Up to 4 days a year of paid sick leave (without a sick leave certificate).
- Meal compensation.
- Voluntary medical insurance policy (after probationary period).
- Gifts for children and employees.
- Corporate discounts on products.
