What you will do:

• Maintain and update a unified marketing and promo calendar for the online channel, synchronizing it with federal promotions, purchasing cycles, and marketing campaigns;
• Form and support a regional promo calendar: adapt mechanics to specific city needs, manage the schedule of local promotions and special offers;
• Initiate and manage the launch of online promotional activities: form a pool of promotional products and discounted selections, generate and configure promo codes, develop bundle deals and complex offers;
• Ensure seamless promo implementation: coordinate the work of adjacent teams — commerce (purchasing/category management), design, development, and online marketing colleagues;
• Conduct post-promo analytics for each promotion: calculate conversion, GMV growth, discount depth, cannibalization, and other key metrics; prepare presentations with conclusions and recommendations;
• Conduct regular benchmarking of market promo mechanics (DIY, e-commerce, and related niches): track trends, competitor promotional formats, and best practices;
• Test new promo mechanics and formats (flash sales, gamification, personalized discounts, multi-step bundles), evaluate their effectiveness, and scale successful hypotheses;
• Close interaction with the product team to refine current and implement new mechanics. What we expect:
• At least 2 years of experience in promotions, trade marketing, or category management in e-commerce/retail;
• Understanding of promo economics and the value of different mechanics: ability to calculate promotion profitability, assess incremental effect, and manage discount depth, as well as readiness to build processes from scratch;
• Independent analytics skills: advanced Excel (pivot tables, Power Query is a plus), experience with data from web analytics systems and BI tools;
• Communication skills and experience in cross-functional interaction: ability to negotiate with the commercial department, product, and technical team in terms of tasks and deadlines;
• Structured thinking, high self-organization, and the ability to manage multiple parallel activations without loss of quality;
• Will be a plus: familiarity with loyalty program mechanics and experience with promo management platforms.

What we offer:

• Work in a stable leading company in the DIY market with a unique corporate culture;
• Developed internal employee training system, opportunities for professional growth, employee development programs;
• Flexible bonus system;
• Extended social package: VHI with dental care from the first month of work, meal compensation, and mobile communication costs;
• Progressive social benefits program based on length of service;
• Modern office within a 2-minute walk from MCC ZIL and a hybrid work format.