Business Partner for Online Services Marketing

At the Central Office of the federal retail chain "Lenta", a vacancy has opened for a Business Partner for Online Services Marketing (Super Lenta retail chain).

Your tasks:

1. Strategic Sales Planning. Formation and execution of the plan for revenue, number of orders, and average check.

2. Marketing Budget and Traffic Channel Management. Distribution and efficiency control of budgets across all acquisition channels. Achievement of target indicators.

3. Acquiring New Audience and Expanding Geography. Launching advertising campaigns in new regions, adapting offers for local markets, and working on brand awareness.

4. Customer Base Management. Development and implementation of trigger communications, personalized offers, and retargeting to retain existing customers and stimulate repeat orders.

5. Analytics and Reporting. Monitoring key performance indicators. Preparation of regular reports for management and strategy adjustment based on data.

6. Coordination of Internal Teams and Contractors. Interaction with content managers, designers, developers, and the commercial department. Management of external contractors for the implementation of marketing initiatives.

We expect from you:

• Higher education in Economics/Technical/Management.
• At least 5 years of experience in a leadership position in online services or e-commerce for companies with 1000+ employees.
• Experience managing a marketing budget.
• Knowledge of acquisition tools (traffic sources).
• Analytics and data handling skills.
• Experience managing a website/marketplace and conversion (assortment, profitability).
• Knowledge of customer interaction tools.
• Decision-making and responsibility.
• Communication and negotiation skills.
• Presentation and idea defense skills.
• Proactiveness.

We offer:

• Work in a modern and stable company.
• Employment according to the Labor Code of the Russian Federation from the first day of work.
• Work schedule: 5/2 from 9:30 to 18:00, hybrid work format.
• Multi-level training and staff development system.
• Official remuneration (base salary + bonuses).
• Voluntary medical insurance with dental coverage after 3 months of employment.