Head of Marketing Department

Who you are in this role

You don't just adapt federal solutions. You build how "Pyaterochka" sounds and works in your Territory — so that global goals turn into local victories.

Strategy and CVP You understand why a strategy that works in one city requires revision in another. You gather insights about competitors, suppliers, and customers — not from reports, but from the real market. You formulate a value proposition that resonates specifically here.

Communications and Media You build a regional media strategy. You allocate the budget under your responsibility. You work with local channels — from digital platforms to regional communities and opinion leaders. You run campaigns within the federal brand book, but with your own voice. You maintain a balance: supporting central initiatives and amplifying them.

Marketing Plan and Trade Marketing You manage the full cycle: from the idea of a promotion to its implementation in retail outlets. You design mechanics — both proprietary and joint with key suppliers. You organize events and new store launches, elevating them to the level of local events of the year.

Why this is not a "subordinate role"

You are the point where federal strategy meets reality. You have the authority to make decisions: on budget, on creative. And you have responsibility for the result, which is measured not by plan fulfillment, but by specific metrics.

What grows here

Experience managing a complex system at scale: matrix organization, working with federal stakeholders, simultaneous management of strategy and tactics. The ability to articulate "why it's different here" and defend your position with data. An inside understanding of retail — a dynamic industry where speed and quality of decisions are critical.

Who will fit

Someone who has already managed marketing regionally or at the federal level — and knows the difference between "launching a campaign" and "building a system." Who is comfortable working in conditions of high speed and changing priorities. Who cares about seeing results in tangible numbers: reach, traffic, store share, revenue.

If you have won competition in the local market, know how to work with large budgets and complex stakeholders — write to us. We will honestly share the details: tasks, challenges, what works and what doesn't.

What about the terms:

Money and Security Official salary: base + KPI, everything is transparent. Voluntary medical insurance and life insurance.

Work where it's convenient Laptop and phone — on the start date. Real hybrid: 2 days a week in the office, the rest — from wherever you work best.

Discounts that work Increased cashback at "Pyaterochka" and "Perekrestok" — on purchases. Plus partner offers: sports, entertainment, services you use yourself.

Support when needed Gifts for children for New Year and September 1st.

Where to go next X5 is an environment where results are visible. Growth within, federal projects — real cases, not promises.