Senior Brand Manager

Tasks you will be working on:

• Development and implementation of a comprehensive marketing strategy for brand development;
• Development, implementation, and control of the media promotion plan, as well as the creative and communication strategy;
• Development, implementation, and control of advertising campaigns on TV, digital, BTL, and other promotion channels, and evaluation of the effectiveness of advertising campaigns;
• Management of media, creative, and advertising agencies;
• Management of the process of creating and developing visualizations of advertising materials, packaging design, working with design studios and creative agencies;
• Development of product strategy, formation of an effective product portfolio (development, optimization) within categories and brands to increase efficiency;
• Development and implementation of a long-term and short-term plan for launching new products and innovative solutions for entrusted categories and brands;
• Search, initiation, and leadership of the process of implementing product and packaging innovations for entrusted categories and brands;
• Market evaluation and research, competitive environment analysis of categories, consumer analysis, and identification of promising market segments;
• Optimization of product and marketing mix;
• Initiation and participation in the process of formulation optimization;
• Budgeting, implementation, and control of marketing budget expenditures.

Our future colleague has:

• Higher education (marketing);
• Marketing experience of at least 5 years (food and/or beverage product categories);
• Experience as SBM/BM for at least 2 years (in the FMCG market);
• Experience in creating and implementing successful marketing strategies, launching new products;
• Experience working within core business processes to achieve excellent business results;
• Excellent communication and presentation skills, as well as the ability to work in a team and interact with multi-functional departments and external partners.

We guarantee:

• Work in a large and stable Group of Companies;
• Interesting and dynamic tasks in brand marketing;
• Open opportunities for career growth;
• 100% official salary (base salary + annual bonus);
• Employee care program;
• Voluntary medical insurance, accident insurance;
• Discounts from partners on the corporate offer aggregator "Best Benefits".