Brand Manager
RUSSIAN PRODUCT JSC IS A LARGE DOMESTIC PRODUCER OF GROCERY PRODUCTS. IT HAS BEEN SUCCESSFULLY OPERATING IN THE MARKET SINCE 1996.
Our brands: "Gerkules", "Supersoup", "Pechem Doma", "Traditsiya", etc.
We provide opportunities for professional development, advanced training, and career growth.
Our goal is to preserve and develop the best traditions of domestic food production!
Due to business development, our company invites professionals for the position of Brand Manager for the Spices category.
Key Responsibilities
Development and implementation of brand development strategy:
- Management of key company brands;
- Leading projects for the launch of new products, product categories, and brands, from strategy to shelf;
- Cross-functional interaction with all departments of the company (sales, trade marketing, procurement, production, quality and certification, analytics) to achieve planned brand indicators;
- Analysis and control of brand indicators by key parameters (market share, distribution level, sales volume, tracking of gross margin, economic indicators using internal AC Nielsen data);
- Price positioning and management of the brand's product portfolio, increasing the profitability of trademarks, including setting the depth of maximum allowable discounts on products, including taking into account financial results;
- Organization and conducting training presentations, control of the translation of strategic and tactical information on brands to commercial personnel on a regular basis;
- Preparation of sales and production forecasts and control for short-term (weekly) and long-term (annual) periods, increasing market share;
- Conducting consumer research (defining goals and objectives, writing briefs for agencies, developing and approving materials).
Development and execution of a 360 brand promotion plan (ATL, BTL, Digital):
- Development and approval of the strategy, marketing plan, and budget for the development of the brand/category, working to achieve marketing indicators (awareness, loyalty, conversion, off-take, market share);
- Formation of the annual brand budget and control of its execution (sales plan, profitability, promotion costs, investments);
- Control and implementation of creative projects (preparation of advertising campaigns, participation in industry exhibitions, etc.);
- Coordination of activities aimed at improving consumer perception of the company's products;
- Document flow: maintaining approval and authorization documentation for the portfolio within and outside the company.
Requirements:
- Higher education (economics, marketing);
- Marketing/sales experience in FMCG companies of 3+ years;
- Experience in a manufacturing company is desirable;
- Experience in conducting federal promotions and BTL campaigns;
- Analytics, working with numbers, working with reports, working with pricing;
- Successful experience in developing and launching new products/brands in the Russian market;
- Ability to achieve real results within clearly defined deadlines;
- Strong communication skills;
- PC – advanced user;
- High level of analytical skills, high result orientation;
- Leadership qualities, as well as independence and maturity, active life position;
- Creativity, openness to new ideas and innovations, ability to implement changes;
- Structured approach to work within a large number of requests from other departments;
- Sociability, stress resistance, readiness to work in multitasking mode;
- Attentiveness, responsibility.
Conditions:
- Work in a large Russian manufacturing company with well-known brands!
- Employment in accordance with the Labor Code of the Russian Federation;
- Official salary;
- Full social package, VHI (Voluntary Medical Insurance);
- Paid vacations (28 calendar days) and sick leave;
- Corporate events;
- New Year's gifts for employees' children;
- 5/2 work schedule. Flexible start of the working day;
- The final salary level will be discussed with the successful candidate at the final interview.
- Creative environment that allows you to unleash your leadership potential and be involved in business results;
- Opportunities for career development, both within the function and in any other direction of the company;
- Opportunity to learn from "strong", successful experts in their field.
We are ready to offer our employees not only interesting tasks and rapid career growth, but also pleasant bonuses that will brighten up their working days:
- Production tours;
- Flexible work schedule;
- Team building events;
- Coffee and snacks are on the company;
- Personal participation in the development of new products.
