The Kolomenskoye bakery holding is looking for a Brand Director for the Ready-to-Eat Food Division.

Join the team to:

Develop and implement a long-term brand development strategy in the "Ready-to-Eat Food" category
Analyze the market, competitors, and consumer trends, identify growth points and risks
Formulate positioning, key messages, and a holistic brand image
Plan and implement marketing campaigns, evaluate their effectiveness
Manage cross-functional projects: new product launches, assortment development, marketing initiatives
Influence financial indicators (revenue, margin, profitability) through marketing investment management
Optimize the marketing budget and increase its efficiency
Build interaction with partners and agencies, participate in negotiations
Seek new opportunities for brand development and implement innovative solutions
Manage a team: develop, build a culture of feedback and responsibility for results

You will definitely succeed if you have:

Experience in FMCG brand management (preferably "Ready-to-Eat Food") and in a similar position for over 5 years
Experience in launching and developing new directions/brands "from scratch" to measurable results
Skills in developing brand strategy, positioning, and assortment management
Understanding of the category (consumer, shelf life, logistics) and experience with analytics (Nielsen, GfK, retail data)
Ability to work with financial indicators (revenue, margin, market share) and evaluate marketing effectiveness
Experience in conducting research and hypothesis testing
Team management skills
Entrepreneurial and visionary thinking, results orientation

The company offers:

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Brand Director for the Ready-to-Eat Food Division