Responsibilities:

Market and Competitor Analysis:

Conducting analysis of the market situation, competitive environment, consumer preferences
Analyzing market trends to determine category development directions.
Identifying competitive threats and opportunities for brand growth.

Brand Strategy Development and Implementation:

Together with the current MacCoffee brand team, creating and implementing short-term and long-term brand development strategies, developing a communication platform.
Defining and updating brand positioning and its key unique selling propositions (USPs).
Planning and executing marketing activities to increase brand awareness and loyalty.

Assortment Management:

Developing/relaunching the current product assortment according to consumer requests, including the launch of new products/categories/brands.
Monitoring the relevance and competitiveness of the assortment.
Developing and implementing an annual marketing plan.
Controlling budget execution and evaluating the effectiveness of marketing activities.

Trade Marketing:

Participating in the development and approval of trade marketing activities, special programs for NKA, LKA.
Collaborating with the POSM manager to develop POSM, approving the budget for POSM.

Analytics and Reporting:

Interaction with Departments:

Coordinating work with sales departments, finance department, production (factory), R&D, procurement department, business analytics department, and other divisions to implement projects.
Supporting the sales department in achieving planned targets.

Working with Partners and Agencies:

Requirements:

At least 7 years of experience as a Brand Manager in an FMCG company (preferably Food Products).
Experience in NPD projects (experience with local production is desirable).
English language – intermediate level.
Knowledge of digital marketing fundamentals.
Developed analytical skills.
Proficient PC user (MS Office, 1C)