Responsibilities:

Market and competitor analysis:

Conducting analysis of the market situation, competitive environment, consumer preferences
Analysis of market trends to determine category development directions.
Identifying competitive threats and opportunities for brand growth.

Brand strategy development and implementation:

Together with the current MacCoffee brand team, creating and implementing a short- and long-term brand development strategy, developing a communication platform.
Defining and updating brand positioning and its key differentiators (USP).
Planning and executing marketing activities to increase brand awareness and loyalty.

Assortment management:

Developing/relaunching the current product assortment in line with consumer demand, including the launch of new products/categories/brands.
Monitoring the relevance and competitiveness of the assortment.
Developing and implementing an annual marketing plan.
Monitoring budget execution and evaluating the effectiveness of marketing activities.

Trade marketing:

Participating in the development and approval of trade marketing activities, special programs for NKA, LKA.
Developing POSM together with the POSM manager, approving the budget for POSM.

Analytics and reporting:

Interaction with departments:

Coordinating work with sales, finance, production (factory), R&D, procurement, business analytics departments, and other units for project implementation.
Supporting the sales department in achieving planned targets.

Working with partners and agencies:

Requirements:

At least 7 years of experience as a Brand Manager in an FMCG company (preferably Food Products).
Experience in NPD projects (experience with local production is desirable).
English language – intermediate level.
Knowledge of digital marketing fundamentals.
Strong analytical skills.
Proficient PC user (MS Office, 1C)