International Brand Manager

OFFICE - We produce decorative and skincare cosmetics.

We are inviting an "International Brand Manager" to join our team.

OFFICE means 15 years of stable successful work, 2 international BEAUTY brands in our portfolio (7DAYS and B.COLOUR PROFESSIONAL), 2 headquarters (Moscow/Milan), and 200 employees.

OFFICE means 40,000 points of sale: in Russia and 60 countries worldwide.

Our clients: Zolotoye Yabloko, Podruzhka, L'Etoile, Druni, Douglas, Drogas, Watsons. Major global marketplaces: Amazon, WB, OZON.

Who we are looking for:

We need an International Brand Manager who is ready to build and scale a unified image of 7DAYS across different markets, preserving the brand's global positioning and adapting communication to the local consumer.

Who we need: We need a strong international brand manager from the Beauty/FMCG sector with fluent English, who can translate the global positioning of 7DAYS into understandable messages for local markets, set tasks for related teams, and drive real sales (sell-out) in retail.

Your responsibilities will include:

• Manage the development of 7DAYS in different countries: adapt the brand to the specifics of local markets, mentality, and consumer habits.
• Study the market and audience: constantly track competitors, beauty trends, and changes in target audience behavior.
• Develop positioning: formulate strong USPs (Unique Selling Propositions) and a semantic framework for products.
• Launch new products: lead the rollout of new products and collections (NPD) to international markets.
• Drive retail sales: support international launches, special projects, and joint promotional activities with key retail chains.
• Evaluate data and scale: analyze sales (sell-out), launch results, and marketing ROI. If a mechanic or product performed well in one country, scale that success to other markets.
• Set tasks for related teams: act as a central point for assigning tasks to SMM, Influencer Marketing, PR, E-commerce, Design, and Trade Marketing departments.
• Maintain brand integrity: ensure that 7DAYS looks and sounds consistently recognizable and high-quality across all channels and countries.
• Represent the brand on the international stage: be responsible for the concept, marketing preparation, and organization of 7DAYS' participation in international exhibitions, beauty festivals, and presentations.
• Formulate requirements for point-of-sale design: define the concept for POS materials for international retailers.
• Direct Trade Marketing and Design: provide clear briefs to designers and trade marketers: what the consumer should see first, which product is our HERO, what USP we are selling, and how the 7DAYS shelf should stand out in the store.

We expect:

• At least 5 years of experience in Brand Manager, International Brand Manager, or Category Manager positions. You understand the specifics of the beauty market and know how a cosmetic product life cycle works.
• Experience in independently launching products and comprehensive 360° marketing campaigns.
• A professional with fluent English at Upper-Intermediate / Advanced (B2–C1+) level.
• You easily conduct presentations, lead business negotiations, create English-language content, and communicate freely with foreign partners and retailers.
• Ability to identify strong product USPs, formulate positioning, and build clear communication for consumers in different countries.
• You know how to be the "center of meaning" for related teams — set clear briefs and inspire the Design, Trade Marketing, PR, SMM, E-com, and Influencer Marketing departments, while controlling the unified visual code of the brand.
• A data- and sell-out-oriented approach:
• Understand how to evaluate launch effectiveness, can analyze sales, ROI, and marketing metrics, and most importantly – know how to scale successful mechanics to other markets.
• A specialist with an understanding of Trade Marketing (at a high level):
• Understand how shelves and retail work. You know how to identify a Hero product, set a visual concept for POSM, and explain to the team what the consumer should see in the store and why.

Will be a plus:

• Strong understanding of Brand Strategy + Digital + Social Media + Influencer + E-commerce + Retail Marketing.
• Ability to work with analytics: market, competitors, consumer insights, sell-in/sell-out, and marketing effectiveness.
• Experience with international exhibitions, events, brand presentations, and interaction with retailers.
• High level of awareness of the international beauty market, K-Beauty, skincare, social media, and retail trends.

We offer:

• Stability: Work in an international group of companies with a 15-year history, featuring strong beauty brands 7DAYS and B.COLOUR PROFESSIONAL.
• Global scale: Opportunity to influence brand development in international markets, work with cross-cultural teams and global partners.
• Dream office: Creative space at the "Flacon" design factory (metro station Dmitrovskaya) with a cozy atmosphere. Casual dress code.
• Health: Voluntary medical insurance policy (Ingosstrakh, Medsi).
• Income: Official salary with a high, stable base pay.
• Development: Real opportunities for career growth within the company (up to International Brand Director).
• Freedom and influence: We provide opportunities for experimentation — we value results, not "hours spent." You will genuinely influence the global promotion strategy.
• Nice bonus: Discounts on all 7DAYS and B.COLOUR products for you and your family.
• Schedule: 5/2, choose your start time: 9:00 AM to 6:00 PM, 10:00 AM to 7:00 PM, or 11:00 AM to 8:00 PM. Hybrid and remote work are not provided — office format only.