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SOFIS - We produce decorative and skincare cosmetics.
We are inviting an "International Brand Manager" to join our team.
SOFIS means 15 years of stable successful operation, 2 international BEAUTY brands in our portfolio (7DAYS and B.COLOUR PROFESSIONAL), 2 headquarters (Moscow/Milan) and 200 employees.
SOFIS means 40,000 points of sale: in Russia and 60 countries worldwide.
Our clients: Zolotoye Yabloko, Podruzhka, L'Etoile, Druni, Douglas, Drogas, Watsons. Major global marketplaces: Amazon, WB, OZON.
Who we are looking for: We need an International Brand Manager who is ready to build and scale a unified image of 7DAYS in different markets, preserving the global positioning of the brand and adapting communication to the local consumer. Who we need: We need a strong international brand manager from the Beauty/FMCG sector with fluent English, who can translate 7DAYS' global positioning into understandable concepts for local markets, set tasks for related teams, and drive real sales (sell-out) in retail. Your responsibilities will include: Managing the development of 7DAYS in different countries: adapting the brand to the specifics of local markets, mentality, and consumer habits. Studying the market and audience: constantly monitoring competitors, beauty trends, and changes in target audience behavior. Developing positioning: formulating strong USPs (Unique Selling Propositions) and a conceptual framework for products. Launching new products: driving the introduction of new products and collections (NPD) to international markets. Driving retail sales: supporting international launches, special projects, and joint promotional activities with key retail chains. Evaluating metrics and scaling: analyzing sales (sell-out), launch results, and marketing ROI. If a mechanic or product performed excellently in one country, scaling that success to other markets. Setting tasks for related teams: acting as a central point for task assignment for SMM, Influencer Marketing, PR, E-commerce, Design, and Trade Marketing departments. Maintaining focus on a unified image (Brand Integrity): ensuring that 7DAYS looks and sounds consistently recognizable and high-quality across all channels and countries. Representing the brand on the international stage: being responsible for the concept, marketing preparation, and organization of 7DAYS' participation in international exhibitions, beauty festivals, and presentations. Formulating requirements for point-of-sale materials: defining the concept for POS materials for international retailers. Directing Trade Marketing and Design: providing designers and trade marketers with clear input on what the customer should see first, which product is our HERO, what USP we are selling, and how the 7DAYS shelf should stand out in the store.
What we expect: At least 5 years of experience in Brand Manager, International Brand Manager, or Category Manager positions. You understand the specifics of the beauty market and know how the life cycle of a cosmetic product works. Experience in independently launching products and comprehensive 360° marketing campaigns. A professional with fluent English at Upper-Intermediate / Advanced (B2–C1+) level. You can easily conduct presentations, hold business negotiations, create English-language content, and communicate fluently with foreign partners and retailers. You know how to identify strong product USPs, formulate positioning, and build clear communication for consumers in different countries. You can be the "center of meaning" for related teams — setting clear technical specifications and inspiring the Design, Trade Marketing, PR, SMM, E-com, and Influencer Marketing departments, while controlling the brand's unified visual code. Focus on numbers and sell-out: You understand how to evaluate launch effectiveness, can analyze sales, ROI, and marketing metrics, and most importantly — know how to scale successful mechanics to other markets. A specialist with an understanding of Trade Marketing (at a high level): You understand how shelves and retail work. You know how to identify a Hero product, set a visual concept for POSM, and explain to the team what and why the customer should see in the store. Will be a plus: Strong understanding of Brand Strategy + Digital + Social Media + Influencer + E-commerce + Retail Marketing. Ability to work with analytics: market, competitors, consumer insights, sell-in/sell-out, and marketing effectiveness. Experience with international exhibitions, events, brand presentations, and retailer interactions. High level of familiarity with the international beauty market, K-Beauty trends, skincare, social media, and retail. Who this vacancy is NOT for: This job is not for you if you: Are used to doing everything "by hand" - if you prefer to design layouts yourself, calculate wobbler dimensions, or search for printing houses, instead of setting specifications and defining the conceptual framework. Have no experience in the beauty or FMCG market - if you don't understand how a physical product lives on the shelf and the launch cycle (NPD). Evaluate marketing solely by "pretty pictures" - rather than by real sales (sell-out), margins, and ROI. Expect ready-made instructions - here you need to identify trends yourself, formulate USPs, and lead related teams.
We offer:
Stability: Work in an international group of companies with a 15-year history, featuring strong beauty brands 7DAYS and B.COLOUR PROFESSIONAL.
Global Scale: Opportunity to influence brand development in international markets, work with cross-cultural teams and global partners.
Dream Office: Creative space at the "Flacon" design factory (metro station Dmitrovskaya) with a cozy atmosphere. Casual dress code.
Health: Voluntary medical insurance policy (Ingosstrakh, Medsi).
Income: Official salary with a high stable base pay.
Development: Real career growth opportunities within the company (up to International Brand Director).
Freedom and Influence: We provide opportunities for experimentation — we value results, not "hours clocked." You will significantly influence the global promotion strategy.
Nice Bonus: Discounts on all products from the 7DAYS and B.COLOUR brands for you and your family.
Schedule: 5/2, choose your start time: 9:00 AM to 6:00 PM, 10:00 AM to 7:00 PM, or 11:00 AM to 8:00 PM. Hybrid and remote work are not offered — only office format.
Why choose SOFIS?
We are a team of energetic professionals who are proud of our product. We offer you not just a job, but an opportunity to create brands that are loved by millions worldwide. There is no room for bureaucracy here — we value initiative and results. Join the leaders of the global beauty industry!
250,000 – 350,000 RUB
per month
3-6 years
Experience
Full-time
Employment
Onsite
Work Format
Senior
Grade
B2 - Upper-Intermediate
English Level
Creative & Marketing
Specialization
Retail
Industry
Product company
Company Type
By country
B2 - Upper-Intermediate
English Level
Creative & Marketing
Specialization
Retail
Industry
Product company
Company Type