FMCG non-food company, ranking in the TOP-3 in its category on the market, is looking for a strong candidate for the position of Brand Director.
Role Objective:
Strategic brand development, ensuring sustainable growth of market share and profitability through competent marketing and pricing strategies. Formation and implementation of the complete marketing mix, portfolio and team management.
Key Responsibilities:
- Formation, defense, and implementation of the brand marketing strategy: positioning, innovation plan, GTM, promotion
- Ensuring sustainable growth of market share and profitability through competent marketing and pricing strategies
- Development of proposals for launching new products and discontinuing non-liquid SKUs
- Formation and defense of the marketing budget, control of investment efficiency
- Pricing strategy, pricing, monitoring of shelf price and competitors
Analytics:
- Market research, trends, competitive environment, product properties
- Working with Nielsen, BHT, retail network sales, and internal data
- Setting up and developing the marketing analytics system
- Conducting marketing research on the target audience and consumer behavior
- Monthly analysis of results, identifying growth opportunities, preparing reports
Promotion:
- Development and implementation of an activation strategy: agency briefing, support plan, effectiveness analysis
- Organizing participation in exhibitions, conferences, seminars
- Planning and conducting advertising and event activities
- Monitoring industry media, searching for insights, and understanding the target audience
Assortment and Innovations:
- Updating the visual and communication image of the brand
- Interaction with R&D and planning
- Management of innovation development projects, monitoring timelines
- Developing selling stories for partners
- Management and Communication:
- Managing the marketing team (3+ people): setting goals, motivation, control, development
- Participation in sales forecasting and brand budget formation
- Interaction with creative, design, media, BTL agencies
- Knowledge of marketing cases, analysis of trends and innovations
Candidate Expectations:
- 3+ years of experience as Brand Director / GBM / Head of Marketing / Category Manager
- Experience in FMCG (household chemicals, cosmetics — advantage)
- Complete marketing mix, experience with Nielsen, BHT, budgets
- Balance of creativity and analytical mindset
- Experience managing a team of 3+ people
- High level of self-organization, result-orientation
- English language Intermediate+
- Leadership qualities, drive, high emotional intelligence
Conditions:
- Market-rate compensation + bonus
- Office in Moscow, 5/2 schedule
- Voluntary medical insurance with dental coverage after the probationary period and other company bonus programs
