Title: Brand Manager
Company: MacCoffee
Location: Moscow
Experience: More than 6 years
Responsibilities:
Market and competitor analysis:
- Conducting an analysis of the market situation, competitive environment, and consumer preferences
- Analyzing market trends to identify category development directions.
- Identifying competitive threats and opportunities for brand growth.
Brand strategy development and implementation:
- Together with the current MacCoffee brand team, creating and implementing short- and long-term brand development strategies, developing a communication platform.
- Defining and updating brand positioning and its key unique selling propositions (USP).
- Planning and executing marketing activities to increase brand awareness and loyalty.
Assortment management:
- Developing/relaunching the current product assortment in line with consumer demand, including the launch of new products/categories/brands.
- Monitoring the relevance and competitiveness of the assortment.
- Developing and implementing an annual marketing plan.
- Controlling budget execution and evaluating the effectiveness of marketing activities.
Trade marketing:
- Participating in the development and approval of trade marketing activities and special programs for NKA, LKA.
- Developing POSM together with the POSM manager, approving the budget for POSM.
Analytics and reporting:
- Analyzing sales and forecasting volumes by category.
- Monitoring key brand performance indicators (KPIs).
- Preparing reports and presentations for the sales department and management.
Interaction with departments:
- Coordinating work with sales, finance, production (factory), R&D, procurement, business analytics departments, and other units for project implementation.
- Supporting the sales department in achieving planned targets.
Working with partners and agencies:
- Interacting with external partners, creative and media agencies, suppliers.
- Monitoring partner compliance with obligations.
Requirements:
- Brand Manager experience in an FMCG company (preferably Food Products) of 7+ years.
- Experience in NPD projects (experience with local production is desirable).
- English language – intermediate level.
- Knowledge of digital marketing fundamentals.
- Strong analytical skills.
- Proficient PC user (MS Office, 1C)
Conditions:
- Work in a large, stable international company;
- Office located near Dynamo / Petrovsky Park metro stations;
- Official salary;
- Annual bonus;
- Mobile communication compensation, laptop provided;
- Voluntary medical insurance (DMS) after the probationary period;
- Participation in internal company contests on Telegram;
- Weekly Workout sessions, volleyball;
- Opportunities for career and professional development;
- Other conditions are discussed during the interview.
