Income level not specified
Work Experience:
3–6 years
Employment Type
Full-time employment
Employment:
Schedule:
5/2
Working Hours:
8
Work Format:
on employer's premises
Key Role
Responsibility for the strategic development of the "Snacks" category: brand management and communication strategy, new product launches (NPD), and portfolio management — from idea to shelf and achievement of target consumer and financial metrics.
Responsibilities
- Strategic Category and Brand Portfolio Management
- Development of the "Snacks" category and brand portfolio development strategy: positioning, brand architecture, SKU roles in the portfolio.
- Portfolio management: balance of new products and existing assortment, rotation and optimization (SKU introduction/withdrawal), control of line breadth and depth.
- Development and defense of the category strategy at the top management level, synchronization with divisional business plans.
- Brand Management and Communication Strategy
- Development and implementation of the category brand communication strategy: key messages, positioning, tone of voice.
- Management of the annual marketing activities plan (ATL/BTL/digital) and budget, performance monitoring.
- Management of brand communication across all media: packaging, advertising campaigns, digital channels, PR support.
- Innovation Management and New Product Launches (NPD)
- Leading the full cycle of new product launches: from idea generation and concept, R&D brief, and formulation development to packaging, certification, launch planning, and commercialization.
- Management of the Stage-Gate process, ensuring launch timelines through cross-functional collaboration (R&D, production, procurement, logistics, sales).
- Development of the Go-to-Market strategy for new products: launch plan, distribution, trade marketing support, communication support for market entry.
- Evaluation of post-launch performance of new products and decision-making on scaling or adjustment.
- Analytics and Data Management
- Monitoring of the snack market, competitive environment, and consumer trends.
- Analysis of the effectiveness of brand activities, promotions, and new products, price elasticity, and portfolio profitability.
- Team Management and Cross-functional Collaboration
- Leadership of the category development team: task setting, competency development, performance evaluation.
- Collaboration with the sales department (trade marketing programs, promotion planning), R&D, production, procurement, and logistics (demand forecasting, new product inventory management).
Requirements
Education:
- Higher education (Management, Marketing, Economics).
Work Experience:
- Mandatory experience: At least 3 years in positions of Category Director / Marketing Director / Head of Brand / Senior Brand Manager in FMCG companies.
- Proven track record: Successful experience of full cycle new product launches (NPD) to market: from concept and R&D brief to achieving planned sales volumes and capturing target market share.
- Portfolio management experience: Proven experience in managing an assortment portfolio and brand architecture, developing and implementing communication strategies.
- Management experience: Direct team leadership experience and cross-functional project management.
Personal Qualities:
- Strategic and creative thinking, results orientation.
- Leadership qualities, ability to lead a team and defend strategy to management.
- Systemic approach, stress resistance, readiness to work in a multitasking environment with tight deadlines.
Conditions
- work in an international company, a leader in its market segment
- salary level to be discussed with the successful candidate
- full compliance with the Labor Code of the Russian Federation
- social package, voluntary medical insurance (DMS), meal allowance, parking space provided
- location Moscow, Skhodnenskaya metro station (Greenwood Business Center, Putilkovo)
Join the team of PROFESSIONALS!
Key Skills
- Team Management
- Brand Promotion
- Marketing Planning
- FMCG Sales
- Marketing Strategy Development
- Brand Management
- Marketing Communications
- Product Promotion Strategy Development
