The Kolomensky bakery holding is looking for a Marketing Director for the Ready-to-Eat Food division.
Responsibilities:
- Develop and implement a long-term brand development strategy in the "Ready-to-Eat Food" category;
- Analyze the market, competitors, and consumer trends, identify growth opportunities and risks;
- Formulate brand positioning, key messages, and a holistic brand image;
- Plan and implement marketing campaigns, evaluate their effectiveness;
- Manage cross-functional projects: new product launches, assortment development, marketing initiatives;
- Influence financial indicators (revenue, margin, profitability) through the management of marketing investments;
- Optimize the marketing budget and increase its efficiency;
- Build interaction with partners and agencies, participate in negotiations;
- Seek new opportunities for brand development and implement innovative solutions;
- Manage a team: develop, build a culture of feedback and accountability for results.
Requirements:
- At least 5 years of experience in FMCG brand management and in a similar position;
- Experience in launching and developing new directions/brands "from scratch" to measurable results;
- Skills in developing brand strategy, positioning, and assortment management;
- Understanding of the category (consumer, shelf life, logistics) and experience with analytics (Nielsen, GfK, retail data);
- Ability to work with financial indicators (revenue, margin, market share) and evaluate marketing effectiveness;
- Experience in conducting research and testing hypotheses;
- Team management skills;
- Entrepreneurial and visionary thinking, results orientation.
Conditions:
- Work in a large, stable, and recognizable Russian holding company;
- Professional team and a developed learning culture;
- Extended voluntary medical insurance program and accident insurance;
- Corporate mobile communication;
- Meal compensation and access to corporate discounts;
- Additional vacation days;
- Opportunities for professional and career growth;
- Modern tools for professional tasks and goal achievement;
- Social support and comfortable working conditions;
- Access to a corporate privileges and discounts platform.
