The Kolomensky bakery holding is looking for a Marketing Director for the Frozen Foods Division.
Responsibilities:
- Develop and implement a long-term brand development strategy in the "Frozen Foods" category
- Analyze the market, competitors, and consumer trends, identify growth points and risks
- Formulate brand positioning, key messages, and a holistic brand image
- Plan and implement marketing campaigns, evaluate their effectiveness
- Manage cross-functional projects: new product launches, assortment development, marketing initiatives
Requirements:
- Minimum 5 years of experience in FMCG brand management and in a similar position
- Experience in launching and developing new divisions/brands "from scratch" to measurable results
- Skills in developing brand strategy, positioning, and assortment management
- Understanding of the category (consumer, shelf life, logistics) and experience with analytics (Nielsen, GfK, retail data)
- Experience in conducting research and hypothesis testing
