Zotman Pizza, a frozen pizza manufacturer, is seeking a Marketing Director.
Zotman Pizza is a proprietary production facility that manufactures pizza for its own chain of pizzerias and for retail chains. Partners include restaurants in Moscow and regions of Russia, as well as major retail chains.
The company offers:
- Office located 6 minutes walk from Krasnopresnenskaya metro station
- 5/2 work schedule from 10:00 to 19:00
- Employment according to the Labor Code of the Russian Federation
- Salary based on interview results
- Opportunities to enhance your skills, develop, and grow with Zotman
- 50% discount at Zotman Pizza restaurants.
Responsibilities:
Product Development and Management (Product Marketing):
- Market analysis and trend identification (flavors, packaging, formats)
- Product portfolio formation: "budget," "core," "premium," and "innovative" SKUs
- Preparation of justifications/presentations for NPD for the product committee
- Collaboration with R&D on the development and market launch of new SKUs (from idea to packaging)
- Product lifecycle management, including modernization and phasing out of outdated items
Brand Management and Brand Promotion:
- Media planning and execution (TV + digital video)
- Ensure achievement of key media metrics: Reach 70%-80% for target consumer groups, Frequency 11–18 (12 months), CPM/CPV not exceeding planned levels
- In-depth control of digital video effectiveness (VK, RuTube, Dzen, CTV, retail media) and TV placements, with prompt budget reallocation based on data
- Creation of a content strategy focused on household needs/tasks identified through research
Trade Marketing and Performance Analytics:
- Participation in Joint Business Plans (JBP) with top-5 retail chains, evaluating ROMI for each promotional campaign. Implementation of an end-to-end analytics system to track the impact of marketing tools on product turnover
Research and Analytics:
- Establish a regular cycle: pre-test of creatives, post-campaign analysis (Brand Lift, NPS, ROMI). Assess the contribution of each channel to sales using Marketing Mix Modeling (MMM) or other attribution methods
- Regular market and consumer research (Nielsen, Retail Audit, focus groups) and competitive environment analysis
- Data generation for demand forecasting and NPD
Budget and Team:
- Manage the marketing budget as a unified investment portfolio, ensuring the achievement of off-take growth targets at retail points
- Build a team combining analysts and creatives, with a clear "numbers first – ideas second" culture
Candidate Expectations:
- 5+ years of experience in FMCG in a full-cycle marketing management role (food products, frozen foods, ready meals)
- Proven experience managing media campaigns including TV and digital video (video hosting platforms, CTV, retail media). Deep understanding of metrics: GRP, Reach, Frequency, CPM, CPV, VTR, ROMI, attribution methods
- Skills in justifying decisions through analytics: experience in building or using Marketing Mix Models (MMM), post-campaign analysis, working with Retail Audit, Nielsen, BI systems. Makes data-driven decisions, not just based on creative preferences
- Experience in launching new products (NPD) with financial justification (P&L, break-even, payback) and subsequent performance analysis
- Team management experience of 5+ people and external agencies (media, creative, PR)
- Desirable experience in the frozen food or convenience food category
- Desirable knowledge of the specifics of working with e-grocery and retail media (Samokat, Yandex Lavka, etc.)
- Analytical mindset: critically evaluates data, is not swayed by "creative noise"
- Results-oriented: focus on measurable KPIs, readiness to be accountable for ROMI
- Leadership: capable of implementing a data-driven culture in the department
- Negotiation skills: effectively interacts with media agencies and retailers, defending the company's interests based on data
