Deputy Marketing Director at L'Etoile

L'Etoile is looking for a Deputy Marketing Director.

Main focus of the role:

• Marketing communications: creative, communication strategy, design, and media placement.

Responsibilities:

• Marketing communications as a priority area of responsibility: developing the brand's communication strategy, creating creative concepts, managing visual style and design solutions, quality control of materials.
• Full 360° responsibility for marketing communications, reach, and branding.
• Media planning and placement; ensuring the effectiveness of media campaigns and optimizing media investments.
• PR and reputation management: preparing press materials, interacting with media, crisis communications.
• Participation and management of rebranding or network repositioning projects; developing communication rollouts and implementing a new visual language.
• Development and launch of tactical promotions, content plans, and creative solutions independently (creating briefs, design control, and preparing materials independently if necessary).
• Analytics of channel effectiveness, setting up tracking, A/B tests.
• Operational management of contractors and agencies (creative agencies, media buying, production), control of execution and budgets.
• Quick adaptation and on-the-spot problem-solving — from setting up advertising campaigns to operational content adjustments.

Requirements:

• In-depth experience in marketing communications: creative development, communication strategy, design management, and media placement.
• Retail experience.
• Proven experience in participating in/managing rebranding or network repositioning.
• Strong practical experience in media channel planning.
• Hands-on approach: you launch campaigns yourself, set up advertising and analytics, and are ready to take on operational tasks, not just manage a team.
• Ability to effectively allocate resources and achieve high results at any investment level: channel optimization, contractor negotiations, cost-efficient creative solutions.
• Strong communication skills, experience managing contractors and cross-functional teams.
• Willingness to work in an office format (Moscow, Nakhimovsky Prospekt metro station).

Will be an advantage:

• Ability to independently prepare creatives/briefs and launch them into production.
• Experience in achieving key KPIs with optimized budgets.

The company offers:

• Income level — fixed salary and bonus part, discussed flexibly depending on the candidate's experience and results.
• Full compliance with the Labor Code of the Russian Federation.
• Full-time office format (hybrid and remote work are not provided).