"Iceberry" is the leader of the Russian ice cream market, a company with federal reach and a portfolio of strong brands. We are looking for a leader who will take strategic marketing development into their own hands and bring our products to a new level.
What you will do:
- Develop and implement the company's marketing and PR strategy in line with business goals
- Manage all company brands, launch new brands and product lines — from business case and positioning to commercial launch
- Plan and control the marketing budget, conduct media planning
- Conduct marketing research and competitive analysis, study consumer demand dynamics
- Search for new company development paths, track advertising trends and generate growth hypotheses
- Engage in naming and trademark registration, work with packaging
- Develop and implement a digital strategy: performance marketing, email marketing, SMM
- Organize marketing and PR activities
- Manage the production cycle: concept, team formation, budgeting, deadline control, post-production
- Prepare reports for management: performance dynamics, comparison with plan, conclusions and recommendations
Who we are looking for
Required:
- At least 3 years of experience in managing a marketing department/division in FMCG
- Practical experience in launching new products and promoting federal-level brands
- Higher education in marketing, management, or economics
- Experience in developing and implementing brand development strategy
- Experience in managing a product portfolio, developing innovative products and successfully bringing them to market
- Experience in managing the product lifecycle: positioning, pricing, assortment renewal
- Experience in team management and cross-functional interaction
- Leadership, analytical thinking, communication skills, results-orientation, flexibility
Conditions:
- Competitive income: fixed salary + bonus based on key KPI results.
- Official employment.
- Voluntary medical insurance policy.
- Corporate mobile communication.
