Russian clothing brand look.online is looking for a Marketing Director.
Key Responsibilities:
- Development, implementation, and analysis of the brand's marketing and PR strategy: brand marketing, retail marketing, CRM marketing, digital marketing, trade marketing, influencer marketing;
- Participation in budget formation and distribution. Media planning and monitoring of intermediate results, selection and management of external service providers;
- Working with brand positioning across all communication channels with the audience (PR, influencer marketing, collaborations, events, etc.);
- Regular organization and control of marketing research (in-depth interviews and surveys, market capacity assessment, analysis of market trends, competitive environment, etc.), identifying growth points and continuous hypothesis testing;
- Development and implementation of a marketing calendar for promotions and events, participation in the development and implementation of the GTM plan;
- Coordination of the creation of relevant content that aligns with the brand strategy;
- Assessing demand for the company's products and services and its competitors, identifying promising markets, developing pricing strategies to increase the company's market share and profit (considering customer desires), tracking trends, identifying the need for new product launches, and overseeing their development;
- Designing, creating, managing, and motivating the marketing team;
- Collaborating with sales and design departments to coordinate marketing and product strategies.
Required Knowledge and Skills:
- Understanding of the niche and successful cases in the fashion industry;
- Experience as CMO in fashion retail. Proven and quantified achievements in the Marketing Director position;
- Advertising budget management;
- Application of an omnichannel approach in implementing the marketing strategy;
- Creative and initiative-driven approach based on analytical thinking, ability to argue based on numbers;
- Leadership qualities, ability to motivate and focus the team.
Company Offers:
- Work schedule 5/2 from 09:00 or 10:00 to 18:00 or 19:00;
- Hybrid work possible;
- Interesting tasks and the opportunity to influence results;
- Competitive compensation (discussed individually — depends on your experience).
