The sports functional clothing brand GRI is looking for a Marketing Director who will unite all marketing directions into a single system, build a strong team, and create a predictable marketing system capable of ensuring long-term brand and business growth.
What needs to be done:
- Implement a new marketing strategy.
- Build a unified marketing function for all sales channels, integrating product, brand, communications, performance, influence, trade, CRM, and content.
- Build a strong internal marketing team and organize work with external contractors.
- Ensure sustainable growth of brand demand, traffic, and marketing channel efficiency.
- Develop and implement a data-driven marketing metrics management system.
- Ensure effective management of the marketing budget.
- Establish effective interaction between marketing and the commercial department, product development, and other company divisions.
Who they are looking for:
- At least 3 years of experience as a Marketing Director or Head of Marketing.
- Experience working in companies with annual revenue from 300 million rubles.
- Experience managing a marketing budget of 30 million rubles or more per year.
- Experience managing marketing in companies with multiple sales channels (e-commerce, own retail, partner sales, marketplaces).
- Team building experience.
- Systems thinking and the ability to translate strategy into the team's operational work.
Will be an advantage:
- Experience in fashion, sports, or other strong consumer brands.
- Experience building a brand from scratch or active scaling.
- Personal interest in sports and an active lifestyle.
- Ability to do some work with your own hands and work under limited resources.
- Experience implementing a loyalty program.
What they offer:
- Full-time employment and a hybrid work format (Moscow).
- Competitive remuneration system: fixed income and a transparent bonus system directly linked to work results.
- High level of autonomy in decision-making.
- Direct interaction with shareholders and participation in key decision-making.
- The opportunity to form your own team and build processes the way you see fit.
- The opportunity to build a marketing function almost from scratch and directly influence the development of the brand and business.
