RegStaer Group of Companies, a leader among travel retail operators in Russia, is looking for a Head of Marketing with a focus on developing marketing strategy, developing and coordinating trade marketing, and team management.
Key tasks and responsibilities:
- Managing the marketing team: setting tasks, controlling execution, motivating and developing employees (2 people)
- Development and implementation of marketing strategy, media plan
- Development and coordination of digital marketing, including social media, website and mobile app development
- Development and implementation of trade marketing strategy: planning, launch and coordination of promotional campaigns (seasonal, event-based), work with POS materials, merchandising
- Organization and control of omnichannel trade marketing activities, advertising campaigns (online and offline), integration of digital tools to support trade activities
- Analysis of the Russian and foreign market, competitors, trends in trade marketing, assessment of event effectiveness (sales growth, ROI, brand awareness)
- Development and implementation of loyalty programs, bonus systems, sales promotion campaigns
- Full management of the marketing budget: planning, defense, approval with management, execution control and cost optimization
- Management of the revenue part of the marketing budget, including planning, approval and control of target indicators.
- Interaction with the operational directorate and related departments within the Group
- Interaction with suppliers, contractors and external agencies.
- Implementation of new tools and technologies to improve marketing efficiency
- Formation and development of the company brand, own brand, increasing customer awareness and loyalty
Candidate Requirements:
- Higher education (marketing, advertising)
- English language proficiency at Upper-Intermediate level or higher (business correspondence, report writing in English, participation in negotiations with foreign partners and shareholders)
Will be an advantage
- successful implementation of marketing functions in retail or FMCG companies
- project and team management skills
- ability to work in multitasking mode
- experience of interaction with remote locations in Russia and Kazakhstan
- deep knowledge of digital tools (SMM, e-mail marketing, CRM)
- experience combining a creative approach to problem-solving, systemic thinking, and the ability to convincingly present ideas to the team
We offer you:
- Your new office: in the heart of the business world - Moscow City (m. Delovoy Tsentr, Mezhdunarodnaya)
- Classic schedule: Monday to Thursday 9:00 AM – 6:00 PM, Fridays until 4:45 PM (office format only)
- Support from day one: a comfortable adaptation period awaits you under the personal mentorship of a manager who will help you quickly integrate into the processes
- Friendly team: you will become part of a cohesive team where you can always count on the help and support of colleagues
- Comfort and relaxation: the office has a cozy kitchen for lunches and a rest room to take a break during the day
- Recognition of merit: we recognize your contribution with additional bonuses after a year of work, annual bonuses based on results, and even offer additional vacation for your personal time contribution to company development
- Informal communication: we regularly hold corporate events to get to know each other better
- your health will be taken care of by an extended voluntary medical insurance policy, including dental care
