Head of Promo Marketing Department
We are looking for a strong leader to head the promo marketing division, build processes in the department from scratch, and be responsible for the creation and implementation of all company promotional activities - in retail, on the website, in the app, and on our own marketplace.
Directly reports to the Marketing Director of One Retail.
Responsibilities
Strategy and Planning
- Development of a strategic plan for category development and formation of a tactical promo plan, including our own marketplace.
- Planning, budgeting, and defending the promo budget before management based on ROMI calculations and projected profit, with unit economics detailed to the category/SKU level.
Promotions and Mechanics
- Creation and implementation of federal and supporting promotional campaigns in collaboration with the commercial and analytics departments.
- Development of new promo mechanics and tools, including digital promo and gamification.
- Coordination of the promo plan with buyers and category managers: aligning promotions with the assortment matrix, stock levels, and new arrivals.
- Separate planning of promotions for private labels (PL) - with different economics and goals than promotions for partner brands.
- Development of personalized promo mechanics based on the loyalty program in collaboration with the CRM/retention team.
Launch and Channels
- Control of the launch and promotion of promo campaigns in key channels (e-mail, push, SMM, website, app) in collaboration with the marketing and IT departments.
- Synchronization of promotions between offline stores, the website, the marketplace, and the app - uniform rules with different channel presentations.
- Control of compliance with promotions requirements of legislation (Federal Law "On Advertising", 152-FZ) and internal legal regulations.
Analytics and Competitors
- Analysis of the effectiveness of conducted campaigns and preparation of final reports on the results.
- Monitoring competitor promo activities and forming a responsive tactical plan.
Team and Processes
- Establishment of regulations for interaction with procurement, category management, digital marketing, and IT.
- Optimization of internal department processes.
Requirements
- 3+ years of experience in retail or large e-commerce in promo marketing, trade marketing, or brand management positions will be a significant plus.
- Experience with a wide assortment (thousands of SKUs) - the specifics of promo planning here fundamentally differ from a narrow assortment.
- Experience in promo planning and a deep understanding of promotion mechanics.
- Experience in monetizing relationships with suppliers: retro-bonuses, marketing budgets, paid placements.
- Strong analytical skills: experience in analyzing the effectiveness of promo activities and their impact on turnover, LTV, ROMI.
- Ability to budget campaigns, forecast, and defend results before management.
- Experience with CRM/CDP platforms for promo personalization - as an advantage.
- Knowledge and understanding of the specifics of key marketing channels (e-mail, push, SMM, contextual advertising, etc.).
- Strong negotiation skills and team management experience.
We Offer
- Direct reporting to the One Retail Marketing Director and an independent opportunity to build the division.
- Competitive salary (discussed individually).
- A team and ambitious tasks.
- Official employment.
- Office in an A-class business center, a 5-minute walk from Nakhimovsky Prospekt metro station.
- Full office format (no hybrid or remote work).
