RegStaer Group of Companies, a leader among travel retail operators in Russia, is looking for a Head of Marketing with a focus on developing marketing strategy, developing and coordinating trade marketing, and team management.

Key tasks and responsibilities:

• Marketing team management: setting tasks, monitoring performance, motivating and developing employees (2 people)

• Development and implementation of marketing strategy, media plan

• Development and coordination of digital marketing, including social media, website and mobile app development

• Development and implementation of trade marketing strategy: planning, launch and coordination of promotions (seasonal, event-based), working with POS materials, merchandising

• Organization and control of omnichannel trade marketing activities, advertising campaigns (online and offline), integration of digital tools to support trade activities

• Analysis of Russian and foreign markets, competitors, trade marketing trends, evaluation of event effectiveness (sales growth, ROI, brand awareness)

• Development and implementation of loyalty programs, bonus systems, sales promotion campaigns

• Full management of the marketing budget: planning, justification, approval with management, performance monitoring and cost optimization.

• Management of the revenue side of the marketing budget, including planning, approval, and monitoring of target indicators.

• Interaction with the operational directorate and related departments within the Group of Companies

• Interaction with suppliers, contractors, and external agencies.

• Implementation of new tools and technologies to improve marketing efficiency

• Formation and development of the company brand, own trademark, increasing customer awareness and loyalty

Candidate requirements:

• Higher education (marketing, advertising)
• English language proficiency at Upper-Intermediate level or higher (business correspondence, report writing in English, participation in negotiations with foreign partners and shareholders)

Will be an advantage

• Successful implementation of marketing functions in retail or FMCG companies
• Project and team management skills
• Ability to work in a multitasking environment
• Experience interacting with remote locations in Russia and Kazakhstan
• Deep knowledge of digital tools (SMM, email marketing, CRM)
• Experience combining a creative approach to problem-solving, systematic thinking, and the ability to convincingly present ideas to the team

We offer:

• Your new office: in the heart of the business world - Moscow City (Business Center metro station, Mezhdunarodnaya metro station)
• Classic schedule: Monday to Thursday 9:00 AM – 6:00 PM, Fridays until 4:45 PM (office format only)
• Support from day one: a comfortable adaptation period awaits you under the personal mentorship of a manager who will help you quickly integrate into the processes
• Friendly team: you will become part of a cohesive team where you can always count on the help and support of colleagues
• Comfort and rest: the office has a cozy kitchen for lunches and a break room to relax during the day
• Recognition of merits: we celebrate your contribution with additional bonuses after a year of work, annual bonuses based on results, and even give additional vacation for personal time invested in the company's development
• Informal communication: we regularly hold corporate events to get to know each other better
• your health will be looked after by an extended VHI policy, including dental care