Marketing Team Lead for InSmile Dental Clinic

InSmile dental clinic is looking for a Marketing Team Lead to take over the clinic's marketing. A player-coach: you can assemble a team and jump in yourself when needed.

InSmile is a premium dental clinic with cutting-edge equipment, the best materials, and top-notch doctors.

What you'll do:

Manage the marketing department (5+ people):

• Coordinate the content department: producers, copywriters, videographers, editors, SMM specialists
• Translate the strategy set by the owner into specific tasks for the team
• Control deadlines, quality, and budgets
• Conduct meetings, analyze results, make decisions

Be responsible for results:

• Achieve the plan for qualified leads
• Subscriber growth
• View growth
• Increase in clinic and doctor recognition

Work hands-on when needed:

• Launch advertising campaigns or seeding
• Write scripts or refine messaging if the team is struggling
• Conduct analysis, identify bottlenecks in the funnel, propose solutions
• Get involved in any process if it's necessary for the result

Develop the clinic's marketing:

• Propose new channels, formats, hypotheses
• Test, measure, and scale what works
• Build a funnel from the first touchpoint to treatment payment

Candidate Expectations:

Experience:

• 3+ years in marketing, with at least 1 year in a leadership role
• Experience in medicine, dentistry, or premium services is a significant plus
• Understanding of how content marketing works on social media
• Experience with performance marketing: targeting, seeding, working with ad accounts
• Ability to work with analytics: funnels, CPL, conversions, ROI

Skills:

• Systems thinking: you see the process as a whole, not just individual tasks
• Team management skills: setting tasks, monitoring, providing feedback
• Hands-on skills: you are not afraid to launch an ad account, write copy, or analyze metrics
• Communication: you can speak the same language with the owner, doctors, and contractors

Personal Qualities:

• Responsibility: if you take on a task, you see it through to completion
• Initiative: you see problems, propose solutions, and take action
• Flexibility: you can work in a mode where priorities change
• Honesty: you state things as they are, even if the news isn't pleasant

Will be a plus:

• Experience working with dentistry or medical topics
• Understanding of the premium segment: how to work with a demanding audience
• Experience building marketing from scratch or systematizing it
• Knowledge of analytics tools: CRM, end-to-end analytics, dashboards
• Insight: you follow trends in content and marketing

What we offer:

• Real responsibility and influence on the clinic's results
• Opportunity to build marketing you can be proud of
• Competitive salary: base + bonus for KPI achievement
• Resources: marketing budget, team, tools
• Direct communication with the owner without unnecessary bureaucracy
• Freedom in decision-making within the strategy framework
• Participation in the clinic's strategic decisions

Apply with a cover letter:

• Tell us about your experience in marketing and team leadership
• Which projects do you consider most successful (numbers, results)?
• Tell us about your "epic fail" and what you learned from that experience