Lead SMM Manager

Responsibilities:

Develop strategy and create content

• Develop and update the SMM strategy for the STS brand
• Invent and update the content strategy for all our platforms: VKontakte, Telegram, MAX, and others
• Write and edit texts: from premiere announcements to image stories, contests, and special projects
• Launch reach-driving activities, collaborations, and timely jump on trends, turning them into content

Lead daily team work

• Develop content plans, manage content production, and ensure control over the creative and text development cycle
• Assign tasks to the junior SMM specialist and the community manager team: goal setting, development, prioritization, quality control
• Optimize work processes: statuses, reports, presentations, estimates

Develop social networks

• Be responsible for the development of all brand SMM channels and implement new platform features
• Launch new accounts as needed: from design and setup to access transfer
• Plan social media promotion, form media plans, and local paid audience acquisition strategies
• Launch special projects on social networks (chatbots, seeding, blogger campaigns, direct cooperation with Russian social networks)

Work with analytics

• Analyze the effectiveness of content and SMM activities
• Prepare monthly reports, presentations, and conclusions based on the results
• Develop the analytics system and find growth points based on data

Candidate Expectations:

• 3–4 years of SMM experience, with at least a year in a lead position
• Experience working with television or media projects and understanding the specifics of content for TV
• Ability to build a community around a brand
• Ability to build and defend an SMM strategy, systemic thinking, and analytical skills
• Copywriting skills: ability to write texts independently, understand the audience, and know how engaging content works
• Analytical approach: ability to look at numbers, draw conclusions, and improve results. For you, reach, ER, audience growth, and conversions are working tools, not just metrics
• Independence, initiative, and a desire not just to manage social media, but to develop them together with the team
• Love the color yellow and understand jokes from "Ural Pelmeni" on a DNA level

We offer:

• Work in the largest media holding in Russia
• Employment in accordance with the Labor Code of the Russian Federation
• Work schedule: 5/2, from 10:00 to 19:00
• Salary: base salary + annual bonus (financial terms are discussed during the interview)
• Extended VMI program with dentistry after the probation period
• Convenient office within walking distance of Dynamo metro station
• Discounts on insurance for family members
• Discounts at partner companies
• Corporate library
• Opportunities for career and professional development
• Love and involvement in the work, a wonderful team