SMM Lead
Ivi is one of the leaders in the online cinema market in the Russian Federation and CIS countries, №1 in the rating of Best Employers in Russia for four consecutive years.
For 16 years, we have been working in the professional legal video content market, solving interesting problems every day in an atmosphere of freedom, trust, and openness.
Our team not only provides millions of users with access to movies and series but also creates them itself.
How things work at Ivi:
- We communicate in Pachka, and use Jira as a task tracker.
- We try to automate routine operations using bots.
- We hold regular one-on-one meetings for development and feedback exchange.
In the Ivi team, you will:
Strategy and Content:
- Develop and implement a brand presence strategy on social media.
- Develop and update the content strategy and rubricator for all SMM platforms (VKontakte, Telegram, MAX, etc.).
- Formulate the visual concept and reference base; set tasks for designers and control compliance with the brand book.
- Write and edit copywriting: product posts, image storytelling, contest mechanics.
- Plan and launch reach activities: contests, collaborations, situational trend-jacking.
Operational Management:
- Lead the content plan creation process: ensure uninterrupted production.
- Assign tasks to the team (up to 10 people), control deadlines and quality.
- Maintain working documentation: statuses, reports, presentations, estimates, tables.
Channel and Audience Development:
- Manage SMM channels together with the manager: develop functionality in accordance with platform updates (launch and support new platforms on demand: setup, description, access provision).
Promotion:
- Form selections of bloggers and projects for collaboration.
- Control the execution of integrations and collect/analyze placement statistics.
- Develop media plans and local paid traffic strategies to attract an audience to social networks.
Analytics and Project Reporting:
- Weekly and monthly reporting.
- Prepare reporting materials and presentations for reporting periods.
- Build an analytics system together with the manager and team.
Ivi's Expectations for the Candidate:
Experience and Expertise:
- SMM experience of 3-4 years in the profession, including at least 1 year in a senior/lead position.
- Desirable experience in TV projects: understanding the specifics of content plan creation.
- Desirable experience managing large communities.
- Management experience of 5+ people (SMM agency, in-house SMM team).
- Experience launching collaborations with bloggers and brands.
Skills:
- Confident work with social networks; understanding the algorithms and formats of each platform.
- Copywriting: ability to write texts independently, understanding triggers and neurocopywriting.
- Visual thinking: ability to set tasks for designers, assess the visual's compliance with the project concept.
- Analytics: result-oriented approach to metrics: reach, ER, audience growth, conversions, etc.
Personal Qualities:
- Desire and ability to transfer knowledge to junior colleagues, grow talent.
- Love for analytics, ability to manage creativity based on numbers and facts.
- High operational speed: flexibility of thinking, ability to handle multiple tasks in parallel without loss of quality.
- Systematic approach: ability to build processes, record agreements, work according to clear established processes and DDLs.
- Proactivity: independent generation of ideas, high engagement, self-motivation.
And, most importantly, Ivi promises from day one:
- Official employment and competitive salary. We are an accredited IT company!
- A cozy and modern office within walking distance of Dmitrovskaya and Savelovskaya metro stations, near Flacon and Khlebozavod, with a hybrid work format.
- Provision of modern work equipment, an additional monitor, and much more for comfortable work.
- Health care: after the probationary period - VHI with dental care, accident and critical illness insurance, as well as the opportunity to receive consultations from a psychologist, lawyer, financial consultant, and wellness specialist.
- Support in knowledge and idea exchange: we encourage speaking at meetups and help with preparing reports.
- Free subscription to the corporate discount and offers service BestBenefits, as well as access to the online library of the publishing house "MIF".
- The cherry on top: a special offer on Ivi subscription.
