SMM Lead

Ivi is one of the leaders in the online cinema market in the Russian Federation and CIS countries, №1 in the rating of the Best Employers of Russia for four consecutive years.

For 16 years, we have been working in the professional legal video content market, solving interesting problems every day in an atmosphere of freedom, trust, and openness.

Our team not only provides millions of users with access to movies and series but also creates them.

How everything is arranged at Ivi:

• We communicate in Pachka, using Jira as a task tracker.
• We try to automate routine operations using bots.
• We hold regular one-on-one meetings for development and feedback exchange.

In the Ivi team, you will:

Strategy and Content:

• Develop and implement a brand presence strategy in social networks.
• Develop and update a content strategy and rubricator for all SMM platforms (VKontakte, Telegram, MAX, etc.).
• Formulate a visual concept and reference base; set tasks for designers and control compliance with the brand book.
• Write and edit copywriting: product posts, image storytelling, contest mechanics.
• Plan and launch reach activities: contests, collaborations, situational trendjacking.

Operational Management:

• Lead the content plan development process: ensure uninterrupted production.
• Assign tasks to the team (up to 10 people), monitor deadlines and quality.
• Maintain working documentation: statuses, reports, presentations, estimates, spreadsheets.

Channel and Audience Development:

• Manage SMM channels together with the manager: develop functionality in accordance with platform updates (launch and support new platforms as required: setup, description, access issuance).

Promotion:

• Formulate selections of bloggers and projects for collaboration.
• Control the release of integrations and collect/analyze placement statistics.
• Develop media plans, local paid traffic strategies to attract an audience to social networks.

Analytics and Project Reporting:

• Weekly and monthly reporting.
• Prepare reporting materials and presentations for reporting periods.
• Build an analytics system together with the manager and team.

Ivi's Expectations from the Candidate:

Experience and Expertise:

• SMM experience of 3-4 years in the profession, including at least 1 year in a senior/lead position.
• Desirable experience in TV projects: understanding the specifics of content plan creation.
• Desirable experience managing large communities.
• Management experience of at least 5 people (SMM agency, in-house SMM team).
• Experience launching collaborations with bloggers and brands.

Skills:

• Confident work with social networks; understanding of the algorithms and formats of each platform.
• Copywriting: ability to write texts independently, understanding of triggers and neurocopywriting.
• Visual thinking: ability to set tasks for designers, assess the visual compliance with the project concept.
• Analytics: results-oriented in metrics: reach, ER, audience growth, conversions, etc.

Personal Qualities:

• Desire and ability to transfer knowledge to junior colleagues, grow talent.
• Love for analytics, ability to manage creativity based on numbers and facts.
• High operational speed: flexibility of thinking, ability to handle multiple tasks in parallel without loss of quality.
• Systemic approach: ability to build processes, document agreements, work according to clear established processes and DDLs.
• Proactivity: independent idea generation, high engagement, self-motivation.

And, most importantly, Ivi promises from the first days:

• Official employment and competitive salary. We are an accredited IT company!
• Cozy and modern office within walking distance of Dmitrovskaya and Savelovskaya metro stations, near Flacon and Khlebozavod, hybrid work format.
• Provision of modern work equipment, an additional monitor, and much more for comfortable work.
• Health care: after the probation period — voluntary medical insurance with dentistry, insurance against accidents and critical illnesses, as well as the opportunity to receive consultations from a psychologist, lawyer, financial advisor, and healthy lifestyle specialist.
• Support in knowledge and idea exchange: we encourage speaking at meetups and help with preparing reports.
• Free subscription to the corporate discount and offers service BestBenefits, as well as access to the online library of the publishing house "MIF".
• The cherry on top: a special offer for an Ivi subscription.