The online cinema Ivi is looking for a Head of SMM.

How things work at Ivi:

• They communicate in Pachka, using Jira as a task tracker.
• They try to automate routine operations with the help of bots.
• They hold regular one-on-one meetings for development and feedback exchange.

In the Ivi team, you will:

Strategy and Content:

• Develop and implement a brand presence strategy on social media.
• Develop and update a content strategy and rubricator for all SMM platforms (VKontakte, Telegram, MAX, etc.).
• Formulate a visual concept and reference base; set tasks for designers and control compliance with the brand book.
• Write and edit copywriting: product posts, image storytelling, contest mechanics.
• Plan and launch reach-driving activities: contests, collaborations, situational trend-jacking.

Operational Management:

• Lead the process of creating a content plan: ensure uninterrupted production.
• Set tasks for the team, control deadlines and quality.
• Maintain work documentation: statuses, reports, presentations, estimates, spreadsheets.

Channel and Audience Development:

• Manage SMM channels together with the head: develop functionality in accordance with platform updates (launch and support of new platforms as required: setup, description, access granting).

Promotion:

• Create selections of bloggers and projects for collaboration.
• Monitor integration execution and collect/analyze placement statistics.
• Develop media plans, local strategies for paid traffic to attract audiences to social networks.

Analytics and Project Reporting:

• Weekly and monthly reporting.
• Prepare reporting materials and presentations for reporting periods.
• Build an analytics system together with the head and the team.

Ivi's expectations from the candidate:

Experience and Expertise:

• SMM experience of 3-4 years in the profession, including at least 1 year in a senior/lead position.
• Experience in TV projects is desirable: understanding the specifics of creating a content plan.
• Experience managing large communities is desirable.
• Management experience of 5+ people (SMM agency, in-house SMM team).
• Experience launching collaborations with bloggers and brands.

Skills:

• Confident work with social networks; understanding the algorithms and formats of each platform.
• Copywriting: ability to write texts independently, understanding triggers and neurocopywriting.
• Visual thinking: ability to set tasks for designers, assess the visual's compliance with the project concept.
• Analytics: result-oriented in metrics: reach, ER, audience growth, conversions, etc.

Personal Qualities:

• Desire and ability to transfer knowledge to junior colleagues, cultivate talent.
• Love for analytics, ability to manage creativity based on numbers and facts.
• High operational speed: flexibility of thought, ability to handle multiple tasks in parallel without loss of quality.
• Systemic approach: ability to build processes, document agreements, work according to clear, established processes and DDLs.
• Proactiveness: independent idea generation, high engagement, self-motivation