Ivi is one of the leaders in the online cinema market in the Russian Federation and CIS countries, №1 in the Best Employers in Russia rating for four consecutive years.
For 16 years, we have been working in the professional legal video content market, solving interesting tasks every day in an atmosphere of freedom, trust, and openness.
Our team not only provides millions of users with access to movies and series, but also creates them itself.
How things work at Ivi:
- We communicate in Pachka, we use Jira as a task tracker
- We try to automate routine operations using bots
- We hold regular one-on-one meetings for development and feedback exchange
In the Ivi team, you will:
Strategy and Content:
- Develop and implement a brand presence strategy in social networks
- Develop and update the content strategy and catalog for all SMM platforms (VKontakte, Telegram, MAX, etc.)
- Formulate a visual concept and reference base; set tasks for designers and control compliance with the brand book
- Write and edit copywriting: product posts, image storytelling, contest mechanics
- Plan and launch reach activities: contests, collaborations, situational trend-jacking
Operational Management:
- Lead the content plan development process: ensure uninterrupted production
- Set tasks for the team (up to 10 people), control deadlines and quality
- Maintain working documentation: statuses, reports, presentations, estimates, tables
Channel and Audience Development:
- Manage SMM channels together with the manager: develop functionality in accordance with platform updates (launch and support new platforms as required: setup, description, granting access)
Promotion:
- Form selections of bloggers and projects for collaboration
- Control the release of integrations and collect/analyze placement statistics
- Develop media plans, local paid traffic strategies to attract an audience to social networks
Analytics and Project Reporting:
- Weekly and monthly reporting
- Prepare reporting materials and presentations for reporting periods
- Build an analytics system together with the manager and team
Ivi's expectations for the candidate:
Experience and Expertise:
- SMM experience of 3-4 years in the profession, including at least 1 year in a senior/lead position
- Experience in TV projects is desirable: understanding the specifics of content plan development
- Experience managing large communities is desirable
- Management experience of 5+ people (SMM agency, in-house SMM team)
- Experience launching collaborations with bloggers and brands
Skills:
- Confident work with social networks; understanding of the algorithms and formats of each platform
- Copywriting: ability to write texts independently, understanding triggers and neurocopywriting
- Visual thinking: ability to set tasks for designers, assess the visual compliance with the project concept
- Analytics: results-oriented in metrics: reach, ER, audience growth, conversions, etc.
Personal Qualities:
- Desire and ability to transfer knowledge to junior colleagues, grow talent
- Love for analytics, ability to manage creativity based on numbers and facts
- High operational speed: flexibility of thinking, ability to handle multiple tasks in parallel without loss of quality
- Systemacity: ability to build processes, document agreements, work according to clear established processes and DDLs
- Proactivity: independent idea generation, high engagement, self-motivation
And, most importantly, Ivi promises from day one:
- Official employment and competitive salary. We are an accredited IT company!
- Cozy and modern office within walking distance of Dmitrovskaya and Savelovskaya metro stations, near Flacon and Khlebozavod, hybrid work format
- Provision of modern work equipment, an additional monitor, and much more for comfortable work
- Health care: after the probation period — voluntary medical insurance with dental care, insurance against accidents and critical illnesses, and also the opportunity to receive consultations from a psychologist, lawyer, financial advisor, and wellness specialist
- Support in sharing knowledge and ideas: we encourage presentations at meetups and help with preparing reports
- Free subscription to the corporate discount and offers service BestBenefits, as well as access to the online library of the publishing house "MIF"
- The cherry on top: a special offer for an Ivi subscription