SMM Lead for the online cinema ivi

Online cinema ivi is looking for an SMM Lead

How things work at ivi:

• Communication is done in Pachka, Jira is used as a task tracker
• Routine operations are automated with the help of bots
• Regular one-on-one meetings are held for development and feedback exchange

In the ivi team, you will:

Strategy and Content:

• Develop and implement a brand presence strategy on social networks
• Develop and update the content strategy and rubricator for all SMM platforms (VKontakte, Telegram, MAX, etc.)
• Formulate a visual concept and reference base; set tasks for designers and control compliance with the brand book
• Write and edit copywriting: product posts, image storytelling, contest mechanics
• Plan and launch outreach activities: contests, collaborations, situational trend-jacking

Operational Management:

• Lead the process of creating a content plan: ensure uninterrupted production
• Assign tasks to the team, control deadlines and quality
• Maintain work documentation: statuses, reports, presentations, estimates, tables

Channel and Audience Development:

• Manage SMM channels together with the manager: develop functionality in accordance with platform updates (launch and support new platforms as required: setup, description, access granting)

Promotion:

• Formulate lists of bloggers and projects for collaboration
• Monitor integration execution and collect/analyze placement statistics
• Develop media plans, local strategies for paid traffic to attract an audience to social networks

Analytics and Project Reporting:

• Weekly and monthly reporting
• Prepare reporting materials and presentations for reporting periods
• Build an analytics system together with the manager and the team

ivi's expectations from the candidate:

Experience and Expertise:

• SMM experience of 3-4 years in the profession, including at least 1 year in a senior/lead position
• Experience in TV projects is desirable: understanding the specifics of content plan creation
• Experience managing large communities is desirable
• Management experience of 5+ people (SMM agency, in-house SMM team)
• Experience launching collaborations with bloggers and brands

Skills:

• Proficient in social media; understanding the algorithms and formats of each platform
• Copywriting: ability to write texts independently, understanding of triggers and neurocopywriting
• Visual thinking: ability to set tasks for designers, evaluate visual compliance with the project concept
• Analytics: result-oriented in metrics: reach, ER, audience growth, conversions, etc.

Personal Qualities:

• Desire and ability to transfer knowledge to junior colleagues, nurture talent
• Love for analytics, ability to manage creativity based on numbers and facts
• High operational speed: flexibility of thought, ability to handle multiple tasks in parallel without loss of quality
• Systematic approach: ability to build processes, document agreements, work according to clear established processes and DDLs
• Proactivity: independent idea generation, high engagement, self-motivation