SMM Manager

Responsibilities:

• Development and implementation of a content strategy and posting plan for a month/quarter, approval of topics and stages, photo and video shoots;
• Preparation of a content plan, publication calendar, topics for posts and stories, scripts for videos, tied to seasonality, promotions, and local events;
• Presence at shoots: participation in setting tasks for the team of photographers/videographers, content quality control, coordination of locations, times, etc.;
• Content analysis: assessment of engagement, reach, comments, and saves, identification of formats and topics that generate the most audience interest;
• Preparation of monthly reports: performance indicators, conclusions, recommendations for adjusting the strategy, comparison with goals and previous periods;
• Competitor and trend analysis: monitoring competitor activities, industry trends, gathering insights for adapting the content strategy;
• Suggestion of new formats and formats for subscriber growth and engagement: interactive posts, UGC campaigns, video series, behind-the-scenes reports;
• Implementation and development of the information gathering process for posting: structured system for collecting materials (photos, videos, texts), metadata standards, sources and deadlines for publications;
• Management of the publication calendar and task schedule: setting deadlines, controlling post-production timelines, coordinating materials for approval;
• Selection and management of contractors: photographers, videographers, copywriters; budget and quality control of materials;
• Adherence to brand standards: visual identity, tone, style, compliance with platform regulations (VK and other popular social networks);
• Ensuring compliance with legislation and platform policies: advertising rules, copyrights, mandatory markings, labeling;
• Team training and development: experience sharing, conducting short briefings on new formats and tools.

Requirements:

• Experience as an SMM manager/content manager in restaurants or hospitality (minimum 2-3 years);
• Skills in content planning, shooting, and post-production, ability to work with brand and visual identity;
• Analytical skills: ability to work with engagement, reach, conversion metrics; experience in report preparation;
• Knowledge of social media trends, SMM tools, and video production, experience with content planning tools;
• Copywriting skills, ability to write engaging texts and scripts;
• Teamwork skills, flexibility, and creativity;
• Proficient in Russian; knowledge of English will be a plus;
• Portfolio of cases with examples of content for the restaurant industry.

Conditions:

• Employment according to the Labor Code of the Russian Federation;
• Full-time employment, flexible schedule taking into account shooting schedules;
• Work in a dynamic team and a large restaurant group;
• Opportunities for career growth and professional development;
• Corporate meals;
• System of privileges from partners (after the probation period).