Authentica is the exclusive distributor of 20 luxury professional cosmetics brands with a developed omnichannel sales model. Our directions:

• B2B sales to beauty salons and clinics.
• Cooperation with major retailers: Zolotoye Yabloko, TSUM, Rive Gauche, etc.
• Own marketplace for beauty industry professionals
• Own online store
• Presence on leading online platforms: Lamoda, Yandex Market, Ozon, etc.
• Educational project: academy.authentica Our team combines expertise, creativity, and a deep understanding of the industry, enabling us to create sustainable solutions and shape new standards in the professional beauty environment. Our brands: KEVIN.MURPHY, Oribe, Kydra Le Salon, EVO, R+Co, Aveda, Calecim, Ultraceuticals, La Ric, etc.

Main tasks:

Strategy, funnels, and analytics:

• Development and implementation of a comprehensive SMM strategy for 3 accounts: Authentica.ru, Academy, and Bessovestno Talantlivyy
• Creation of an overall brand ecosystem presence on social media
• Lead analytics and sales funnel: analysis of traffic to the training page, development of strategies for selling business and training products, and attracting industry professionals. Promotion of the online marketplace for beauty industry masters
• Monthly end-to-end analysis of promotion effectiveness: evaluation of ROI, conversions, reach, target audience growth dynamics
• Analysis of SMM activities of key competitors and global beauty trends

Launch and management of platforms:

• Packaging, launch, and content support for social media: Instagram (3 accounts), Telegram channel (3 accounts), TikTok (1 account), Zen (1 account)
• Development of a unified visual concept and channel direction: B2B (business owners and managers) and B2P (working with professional audience: stylists, hairdressers, colorists)
• Creation of high-quality text and visual content: copywriting (posts, longreads, course announcements, slogans), adaptation of existing company expert materials, creation of video content independently and with an operator.
• Prompt posting, moderation, community interaction (comments, direct messages, response to inquiries)
• Organization and conducting of interactive events, contests, special promotions for masters. Creation of news hooks for business tasks.

We expect:

• Personal qualities: systematic approach, responsibility, creativity, ability to work in a multitasking mode and with different audience types
• SMM experience of 3+ years in Senior / Lead SMM positions (experience in beauty, fashion, premium retail, or online education niches will be an advantage)
• Real experience in launching projects from scratch: from visual concept and ToV to achieving solid KPIs (audience growth, conversion to applications)
• SMM + Performance connection: deep understanding of how content converts into leads and sales. Prompt response to news hooks and content creation for specific tasks

Important! Basic design skills in Figma, Reels video editing, and creative shooting organization

We offer:

• Formal employment according to the Labor Code
• Work schedule: 5/2, from 10:00 to 19:00, hybrid - 2 days
• Designer office within walking distance of Kurskaya/Chkalovskaya metro stations
• Opportunities for professional growth and development
• Loyalty program for employees in partner salons and stores
• Training on our own platform Authentica.Academy

In your cover letter, please attach your portfolio