What needs to be done:
- develop and regularly update the SMM strategy for Flowwow;
- manage the SMM team (2 people): set goals, develop the team, hire, provide feedback, and ensure quality control;
- form a system of KPIs and efficiency metrics for the direction, regularly analyze results and make data-driven decisions;
- be responsible for the development of the Flowwow Telegram community (100,000+ subscribers): audience growth, engagement, content quality, and business efficiency;
- develop the VKontakte brand (120,000+ subscribers) and on other social platforms;
- work with the strategy and develop social networks in CIS countries;
- search for new formats, mechanics, and trends, quickly test hypotheses, and scale successful solutions;
- manage content plans and control the full content production cycle;
- work with channel analytics, attribution, and the impact of social networks on business metrics;
- build effective interaction with the teams of influencer marketing, partner marketing, PR, special projects, design, copywriting, and product.
We expect from you:
- experience in managing an SMM department in a large company or digital product;
- experience managing a team of 3 or more people;
- ability to build and defend an SMM strategy;
- strong systemic thinking: ability to see the big picture, set priorities, and make data-driven decisions;
- developed analytical skills and experience working with efficiency metrics;
- confident proficiency in Yandex Metrica and Adjust;
- experience working with Telegram channels with a large audience (tens or hundreds of thousands of subscribers);
- understanding of modern social media trends and the ability to quickly turn them into working mechanics;
- ability to manage content production processes and set clear tasks for the team;
- confident use of modern AI tools and the ability to integrate them into daily workflows;
- understanding of where AI speeds up work and where it requires expert review and refinement.
Our values
Care and Love
Our product is based on people's desire to please each other and be together. As long as love is alive, Flowwow will have users.
Development and Growth
Flowwow is rapidly developing and gladly supports employee initiatives.
Culture of mutual assistance
We have people who are involved in the process and care about what they do.
Openness to change
Everyone can show initiative, offer ideas, and quickly see their contribution to overall success.
Charity
One of Flowwow's goals is to help people. We are united by social responsibility and a willingness to participate in special charitable events.
